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Jeff, Sr. Analyst, Strategy and Analytics at SoFi Stadium and Hollywood Park: Advize Career Interview
A career at SoFi Stadium and Hollywood Park as a Sr. Analyst in Strategy and Analytics offers exciting challenges and opportunities.
The role centers around post-event reporting and data-driven insights, impacting diverse areas like ticket sales, parking, and food & beverage, requiring detail orientation, strong SQL, Excel, and Tableau skills, and effective communication.
Daily life varies from data workflows after events to assisting teams with longer-term strategic projects.
A significant challenge involves unifying data from disparate sources, but success comes from supporting departments with data management, improving their processes.
The industry offers unique experiences, driven by passionate, goal-oriented individuals.
To prepare, aspiring analysts should prioritize internships, Excel and SQL mastery, and networking within the sports business arena, because that can lead to invaluable resume-building and informational meetings.
Ultimately, people thrive when being go-getters, are passionate about teamwork, and embrace collaborative learning, with a willingness to ask questions.
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Jeff Englander
Sr. Analyst, Strategy and Analytics
SoFi Stadium and Hollywood Park
Arizona State University (ASU) - W. P. Carey
Majors
Industries
Job Functions
Traits
Business Management & Admin, Entertainment Management, Marketing, Mathematics, Data Science, Statistics
Sports
Business Strategy
Worked 20+ Hours in School
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Career path of a Senior Strategy and Analytics Analyst at SoFi Stadium
Jeff from SoFi Stadium began career with data-focused internships at Salt River Project during time at Arizona State, then moved into the sports and entertainment industry, first as a commercial insights analyst at FanDuel, followed by a contract role with the NFL, before moving to E15 Group where career involved "creating dashboards" and even assisting "the president of the Clippers" with decision making; Now, in role as a Sr. Analyst at SoFi stadium, career focuses on post-event reporting and assisting the Rams with various projects.
Main Responsibilities of a Senior Analyst, Strategy and Analytics at SoFi Stadium and Hollywood Park
Jeff's main responsibility as a Sr. Analyst at SoFi Stadium is "post-event reporting" on all revenue streams, from "ticket sales, food, beverage, parking, uh, suite sales, and pretty much everything in between," to provide data-driven insights to both senior leadership and department heads. Further, responsibilities include building dashboards to help various departments, such as the parking team, address challenges like bottlenecks to "increase the flow of traffic."
A Day In The Life Of A Senior Analyst Strategy And Analytics At SoFi Stadium And Hollywood Park
A senior analyst at SoFi Stadium and Hollywood Park has a varied daily routine that depends on whether it is "after an event" or not. Post-event days are focused on data workflows, ensuring data integrity in Tableau, and distributing reports, while non-event days involve assisting various teams with "longer term" projects, such as those for the sales or parking teams.
Most Important Skills For A Senior Analyst, Strategy And Analytics At SoFi Stadium And Hollywood Park
For a Strategy and Analytics role at SoFi Stadium, "being very detail oriented" is crucial, as is possessing strong technical skills, especially in SQL, Excel, and Tableau; Jeff notes that effective communication is also essential because the ability to extract and analyze data is useless without the ability to clearly convey insights to stakeholders.
Favorite Parts of Being a Senior Analyst, Strategy and Analytics at SoFi Stadium and Hollywood Park
Jeff enjoys the ability to support various departments within SoFi Stadium and Hollywood Park, noting there are "so many ways to get involved" and assist teams in enhancing their processes with skills like SQL data management that they often lack, emphasizing that even small improvements can be "a really good game changer" for them. This highlights the Sr. Analyst's valuable role in bridging the gap between data analysis and operational efficiency across diverse stadium functions.
Biggest Challenges for a Senior Analyst, Strategy and Analytics at SoFi Stadium and Hollywood Park
Jeff's biggest challenge as a Sr. Analyst at SoFi Stadium and Hollywood Park is wrangling data from disparate sources, like the "four different ways that you can essentially buy a ticket," to create a "single uniform database." The inability of these systems to communicate, due to being "almost like competitors," makes it difficult to answer seemingly simple questions about revenue and parking lot usage, hindering effective strategic analysis.
Favorite Parts of Working in the Sports Industry as a Senior Analyst Strategy and Analytics
Jeff enjoys the passion and work ethic of colleagues in the sports industry, noting that people "seek out these jobs" despite potentially lower pay compared to similar roles in other sectors. Jeff also values the unique experiences the industry provides, such as attending events and interacting with staff, adding "variability" to the daily life as an analyst.
What Type of Person Thrives in the Sports and Entertainment Industry, According to a Senior Analyst, Strategy and Analytics at SoFi Stadium
According to Jeff, Sr. Analyst, Strategy and Analytics at SoFi Stadium and Hollywood Park, people who thrive in the stadium industry are "go getters" that are "very passionate" and driven towards team goals, especially within ticket sales. A common mindset among people working towards a shared goal is also crucial for success.
What a Senior Analyst Strategy and Analytics at SoFi Stadium and Hollywood Park wishes they had known before entering the Data Analytics industry
Jeff wishes someone had emphasized the collaborative nature of the industry and the importance of asking questions, stating "it's okay to feel like you don't understand something" and that "people are generally willing to help," especially when dealing with complex data analysis tools like SQL. Essentially, a key takeaway is that success in this role is not a solo endeavor, but a team effort where seeking guidance is encouraged and supported.
Entry-Level Positions For Aspiring Analysts Strategy And Analytics
Jeff highlights that sales positions are frequently available, as it's typically the largest department, but emphasizes that internships are "probably the easiest way to get in the door," because having experience with a recognizable sports brand, like the Rams, "really, really helps you like get in the door" and allows for easier transition between teams.
Significant Career Lesson From a Senior Analyst, Strategy and Analytics at SoFi Stadium and Hollywood Park
Jeff, a Sr. Analyst at SoFi Stadium, believes "owning Excel and SQL skills" has been the most successful lesson in career, especially in the analytics field, because while new technologies emerge, these fundamental tools have "been around forever" and remain invaluable. Mastery of Excel and SQL is Jeff's strongest recommendation for anyone pursuing a similar career path.
College Experiences That Helped A Senior Strategy Analyst At SoFi Stadium Succeed
To set up for a career as a Sr. Analyst in Strategy and Analytics, Jeff highlights the importance of gaining experience through "internships and volunteering", especially within the data world, because this experience allows one to "stand out" amongst other applicants. Networking via a strong sports business department also helped Jeff find volunteer opportunities and recommendations within the industry.
Senior Analyst Strategy and Analytics at SoFi Stadium and Hollywood Park
At WP Carey, the most impactful experience was engaging with career coaches to learn how to build a resume and network, leading to informational meetings with "10 to 15 different people" to learn about their careers. This experience instilled the importance of giving back and helping others, which is why Jeff seized the opportunity to participate in the interview, hoping others can "hopefully get something out of it."
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