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Career Lessons You Can Learn Now (Instead of the Hard Way)
900+ professionals told us what they wish they'd known earlier. Some career lessons you can only learn by living them. By making mistakes. By taking risks that don't work out. By struggling through situations you weren't ready for. Or you can learn them right now—from the 900+ professionals who've already been there. When we asked professionals across every industry to share one significant lesson they learned in their careers, something remarkable happened: The same lessons
7 min read


The 5 Skills That Actually Matter at Work (And You Can Start Building Them Right Now)
We asked 900+ professionals. The #1 answer wasn't technical skills. You probably think the most important thing you can do right now is master the technical skills for your field. Learn the software. Get the certifications. Memorize the procedures. And yes, those matter. But here's what nobody tells you: When we asked over 900 professionals across every industry what skills are most important in their actual jobs, technical expertise wasn't at the top of the list. Empathy and
6 min read


Everyone Says Get Good Grades. 900+ Professionals Told Us What Actually Matters.
Before you head back to school, here's what really prepares you for your career. You've heard it your whole life: get good grades, get into a good school, get a good job. And yes, grades matter. But here's what nobody tells you: When we asked over 900 professionals across every industry what they did in school that actually set them up for career success, grades came up fifth. Not first. Not second. Fifth. What came first? Relationships. Real-world experience. Getting involve
6 min read


CASE STUDY: A Leading Pacific Northwest Regional University Classroom
Preparing Students to Network: How One Career Management Class Used Advize to Build Confidence Before Real Informational Interviews THE CHALLENGE A career instructor at a leading Pacific Northwest regional university faced a common dilemma: her Career Management 301 students needed to conduct informational interviews as their final assignment, but most had never spoken with a professional before. The class context: 20-30 upperclassmen per section (mostly online, asynchronous)
5 min read


How to Reach Out to Anyone (Even If You're Terrified)
The common ground framework that actually works—from someone who's done it hundreds of times. By Emily McSherry, Founder & CEO On The Stroke It Guide Podcast, I told host Jenny Alday Townsend a story that surprised her: I asked one of our student interns what networking was. They had no idea. So I pulled up my LinkedIn and said: "Name a company." They started listing random companies: Snap Inc.. Microsoft. Salesforce. For every company they named, I knew 1-3+ people who worke
5 min read


You're Not Bad at Networking. The System Is Broken.
I talked about why 80% of students never talk to a professional—and what you can actually do about it. By Emily McSherry, Founder & CEO Advize I was on The Stroke It Guide Podcast last week, and the host asked me why I started Advize. Here's what I told her: "Almost 80% of college students don't even talk to one professional while they're in college or have a coffee chat. And there's a lot of reasons why—time, skill, networks, confidence, all those sorts of things hold studen
3 min read


Case Study | 98 Companies, One Assignment: Career Exploration at Scale with Advize in the Classroom
Business Undergraduate Honors Class of 42 Students | Large Public University | Spring 2026 The Challenge Every career educator faces the same impossible math. You have one semester, one syllabus, and — in many cases — one of you. Your students have dozens of different majors, backgrounds, and ideas about what they want to do with their lives. Some already know. Most don’t. The goal is real: give every student a clearer picture of the working world, a stronger sense of what
6 min read


Advize Named Semifinalist in Milken-Penn GSE Education Business Plan Competition
One of 25 ventures selected from an estimated ~500 global applicants. Advize has been selected as a semifinalist in the Milken-Penn GSE Education Business Plan Competition (EBPC) —one of 25 ventures chosen from an estimated 500 applicants worldwide. The EBPC, run by the University of Pennsylvania Graduate School of Education and the Milken Family Foundation , has been a hallmark event in the edtech industry for over a decade. What This Means As a semifinalist, Advize enters
2 min read


Our CEO Got Honest About the Achievement Trap on the Deals with Heels Podcast
Our CEO Emily McSherry recently sat down with Debra on the Deals with Heels podcast — and she got pretty real. Not about metrics or product features. About the thing that actually drove her to build Advize in the first place. Emily did everything right as a student. Scholarship. Five internships. Double major. State champion athlete. And still walked out of college without a clear path forward. She describes it as "a total collapse of your whole planning process." The momen
2 min read


You Can Research Jeans Better Than You Can Research Careers. That's a Problem.
Our CEO Emily McSherry recently sat down on the Unstoppable Success podcast to talk about something that doesn't get said enough: the career exploration system is broken — and it's been broken for a long time. Before you buy a pair of jeans, you can watch a thousand videos of real people telling you exactly what they're like, whether they're worth it, and what they'd choose if they did it over. Before you choose a career? Good luck. Emily grew up in rural Texas, did everythi
1 min read


What Happens When Students Interview Professionals (Not Just Watch Them on a Screen)
Our interns conduct the interviews that become Advize content. Here's what they gained in the process. Marco Garcia Gonzalez, University of San Diego student, is a first-gen Latino student who used to feel out of place at networking events. Tanya Yeung, California State University at Monterey Bay student, is a Marine Science major who needed clarity on how to prepare for the workforce. Now? Marco has interviewed everyone from entry-level professionals to C-suite executives. T
3 min read


From "I Have No Idea What I Want to Do" to Career Clarity — in Under 30 Minutes
What Happened When 20 Early-College Students at a Dallas University Got Honest About Career Fit If you've ever stared at a list of majors and felt your stomach drop, you're not alone. Most students arrive at college with some version of the same fear: What if I choose the wrong path? What if my major locks me in? What if I graduate and still have no idea what I actually want to do? For 20 early-college students at a leading private university in Dallas, that feeling was real
5 min read


NEW! We Just Added an AI Question to the Advize 13 (Here's Why)
As AI changes how work gets done, we're asking professionals what makes humans valuable — and how to stay competitive. By Emily McSherry, Founder & CEO We just added a highly requested interview question to the Advize 13, and it's one we think you'll want to hear professionals answer. But first, let's talk about what the Advize 13 actually is. What Are the Advize 13? The Advize 13 is our standardized interview framework—13 core "coffee chat" questions we ask every single pro
2 min read


I Went on a Podcast to Talk About Why Career Exploration Is So Hard (And Why It's Not Your Fault)
What I learned from talking about Advize on The Upshift—and why the problem you're facing is bigger than you think. by Emily McSherry, Advize CEO I sat down with Angel Howard on The Upshift podcast to talk about something I think about every single day: Why is figuring out your career so unnecessarily hard? Not hard like "learning calculus" hard. Hard like "I literally don't know where to start and I feel like everyone else has it figured out except me" hard. Here's what we
4 min read


Case Study: Career Class at a Leading Business School in Arizona
How One Required Classroom Assignment Delivered 89-91% Self-Awareness and 96% Student Activation—Here's What 101 Students Said The Problem A leading business school in Arizona faced a challenge familiar to educators nationwide: how do you deliver measurable career exploration and readiness in the classroom to large groups of students with unique needs and interests? Faculty and career center staff knew their students needed more than theoretical business knowledge. To succeed
11 min read


When Students Control Their Career Exploration: A Marketing Class Case Study
The Context A marketing professor at a large public university in the Southwest wanted to help her students move beyond generic job descriptions. She needed something that would: Fit into her existing course without adding prep time Give students agency over their own exploration Produce meaningful reflection, not just busy work Help students understand career fit, not just job titles She embedded the digital Advize Classroom Career Assignment into her course. The assignment
8 min read


I Just Pitched Advize on Stage in Austin Texas (Here's Why That Matters for You)
Last month, I stood on a stage in Austin, Texas and pitched Advize at an event called FIESTA —a founder community focused on big ideas and building things that actually matter. I wasn't there to talk about funding rounds or flashy metrics. I was there to talk about you. The Problem We're Solving Here's what I said on that stage: Students are expected to make high-stakes career decisions with almost no real information. You get job descriptions. You get salary ranges. Maybe
3 min read


*NEW FEATURE* Your Career Exploration Now Has a Progress Bar (And It Actually Helps)
Introducing Levels—because figuring out what fits shouldn't feel endless. You've been exploring careers for weeks. You 've watched videos. You've reacted to them. You've thought about your options. But if someone asked, "How far along are you?" you'd probably say: "I don't know. Still figuring it out, I guess?" Because career exploration doesn't feel like progress when you can't see it. So we made it visible. Introducing Levels Every video you watch, every reaction you leave,
2 min read


*NEW FEATURE* 🗣️ Stop Watching. Start Deciding.
We added our Video Reactions feature that changes how you explore careers on Advize. Here's why it matters. You've watched 10 videos about different careers. You learned things. You got ideas. You took notes. But if someone asked you right now, "So what actually fits you ?" you'd probably say: "I'm still figuring it out." Here's the problem: You're watching, but you're not deciding. And watching without deciding just leaves you with 47 open tabs, a lot of information, and zer
2 min read


Before You Asked "What Job?" You Asked "Who Is Like Me?"
The most searched career exploration filters of 2025 reveal what you (students) really needed to know. You know that moment when you're scrolling through career advice and everyone seems to have it all figured out? They started their internship freshman year. They had family connections. They already knew someone in the field. And you're thinking: That's not me. That's not my story. Here's what we learned when we looked at how thousands of students actually explored careers i
2 min read
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