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Bella, Associate at Nectar: Advize Career Interview
A career in public relations, as detailed by Nectar Associate Bella, offers exciting variety and constant learning.
The path to success began with a communications degree and diverse internships in sports, podcasting, and PR, showcasing adaptability.
The Associate's role involves managing multiple client accounts, requiring strong organizational skills, attention to detail, and the ability to navigate complex tech information.
While initial challenges existed, like mastering industry jargon, consistent hard work and a proactive approach led to professional growth and building strong relationships.
The interview highlights the importance of internships and exploring different fields in college, emphasizing the value of broad experience and the rewards of persistent effort in a dynamic and competitive industry.
Bella's journey inspires by demonstrating how overcoming obstacles, particularly in a male-dominated field, can fuel career advancement and leadership.
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Bella Luppino
Associate
Nectar
Loyola Marymount University
N/A
Majors
Industries
Job Functions
Traits
Communications
Advertising, Communications & Marketing
Communication and Marketing
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Career Path of an Associate at Nectar
Bella's career path began with a communications degree from Loyola Marymount University, focusing on sports through internships with the San Francisco Giants, LA Clippers, and LA Galaxy. After exploring podcasting and PR, Bella shifted toward a career in agency life, demonstrating adaptability and a proactive approach to career exploration, leading to their current Associate position at Nectar.
Main Responsibilities of an Associate at Nectar
Bella's role as an Associate at Nectar involves being "the backbone" of several account teams, encompassing media relations, including "coverage monitoring" and identifying trending news relevant to client insertion. This includes researching reporters, conducting client research, pitching to media (occasionally), and generally supporting client needs on a day-to-day basis.
A Day In The Life Of An Associate At Nectar
A public relations associate's day involves "managing time" across various tasks, including daily news scans for clients and internal communications projects. Bella's role also includes acting as a flexible team resource for larger projects, demonstrating a multifaceted and adaptable skillset.
Most Important Skills For An Associate At Nectar
Bella, an Associate at Nectar, emphasizes the importance of "paying attention to detail" and strong organizational skills in their role, citing the challenges of managing multiple client deadlines and tracking media coverage. Successfully navigating this requires risk-taking to secure media coverage and efficiently managing "things already to do on top of new things that come your way," all within tight deadlines.
Favorite Parts of Being an Associate at Nectar
Bella enjoys the variety inherent in agency work, citing "different clients" and learning about "so many different industries" as key aspects of their role at Nectar. This exposure to diverse perspectives, including those of senior colleagues with "double the experience," and building strong relationships with both colleagues and clients are significant aspects of their career satisfaction.
Biggest Challenges Faced by an Associate at Nectar
Bella's biggest challenge at Nectar, a tech-forward agency, was initially navigating "tech lingo and jargon," requiring significant learning about tech journalism and client products. The Associate has since developed strategies to overcome this, now effectively researching and understanding complex tech concepts to successfully pitch to media, demonstrating significant professional growth.
Favorite Parts of Working in the Agency Industry as an Associate
Bella, an Associate at Nectar, appreciates the variety inherent in agency work, enjoying "different clients" and the daily change of pace; this constant variety, unlike the routine of in-house roles, keeps the work "interesting" and prevents "the same cycle every day."
What Type Of Person Thrives In The Public Relations Industry According To An Associate At Nectar
Success in Bella's public relations industry requires individuals who can "think outside of the box, but also stay within trends," skillfully weaving a client's narrative into current media trends to secure coverage in a competitive landscape. This involves understanding audience interests and reporter preferences while creatively delivering compelling messages.
What an Associate at Nectar Wishes They Had Known Before Entering the Business Industry
While Bella felt prepared for the Associate role at Nectar, the position unexpectedly challenged organizational skills more than previous roles; the experience significantly improved their organizational abilities, proving "being on top of all your tasks and things to do" is key to success.
Entry-Level Positions for Aspiring Associates at Nectar
Bella, an Associate at Nectar, emphasizes the importance of internships for entry-level PR roles, stating, "I honestly could not imagine entering my role without any experience before this." Their diverse internship experience across community outreach, marketing, journalism, and PR provided a strong foundation and transferable skills applicable to many fields, highlighting the value of broad experience in building a successful career.
College Experiences That Helped An Associate At Nectar Succeed
Bella's college success stemmed from exploring diverse fields through double minors in communications, journalism, and PR, coupled with internships in various sports-related roles, including marketing and customer experience. This experimentation, including a pivotal PR internship outside their initial career focus, ultimately solidified their passion for PR and led to their current career path, highlighting the value of exploring different avenues to discover one's true calling.
How Identity Has Influenced an Associate at Nectar's Career
Bella's experience in the male-dominated sports industry, where "the people at the top were always men," initially felt discouraging. However, this fueled a determination to become a leader and "bring female representation" to the field, transforming a potential setback into powerful motivation for career advancement.
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