Biggest Challenges Faced by an Associate at Nectar
Bella's biggest challenge at Nectar, a tech-forward agency, was initially navigating "tech lingo and jargon," requiring significant learning about tech journalism and client products. The Associate has since developed strategies to overcome this, now effectively researching and understanding complex tech concepts to successfully pitch to media, demonstrating significant professional growth.
Technology, Overcoming Challenges, Communication, Problem-Solving, Career Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Bella Luppino
Associate
Nectar
Loyola Marymount University
N/A
Communications
Advertising, Communications & Marketing
Communication and Marketing
Video Highlights
1. Bella's biggest challenge was adapting to the tech-focused nature of her agency, including understanding tech jargon and media.
2. She emphasizes the importance of research and dedicated time to understand client products and their relevance to the tech industry.
3. Bella highlights her progress in overcoming this challenge, suggesting that continuous learning and understanding are crucial in her role as an Associate at Nectar.
Transcript
What is your biggest challenge in your current role?
For me, because my agency is tech-forward, I feel like I only know the basic things about tech. When I first started, it was hard to understand the tech lingo and jargon. I also had to get accustomed to tech journalism and coverage because I never really read those outlets.
Learning about tech outlets I had never heard of was something I had to get used to. Sometimes, your client has a product launch, and it's really hard to understand the concepts. You need to understand them if you're trying to pitch that to the media.
You can't expect the media to understand if you don't understand your client's product. For me, that's definitely been a challenge.
I've learned that it's okay and it takes time to understand these things. You have to sit down and do the research, and it may take time. Now, I've reached a point where I've learned so much and gotten much better at digesting tech media.
It definitely takes time, but I feel like that's something I've had to overcome. Even now, if a client has a product launch, I still have to take the time to understand it. But now, I know how to do that process. I feel like I've overcome that challenge in my role.