A Day In The Life Of An Associate At Nectar
A public relations associate's day involves "managing time" across various tasks, including daily news scans for clients and internal communications projects. Bella's role also includes acting as a flexible team resource for larger projects, demonstrating a multifaceted and adaptable skillset.
Communication, Project Management, Time Management, Teamwork, News Monitoring
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Bella Luppino
Associate
Nectar
Loyola Marymount University
N/A
Communications
Advertising, Communications & Marketing
Communication and Marketing
Video Highlights
1. Manages time and prioritizes tasks based on client deliverables and unexpected requests.
2. Conducts daily news scans and briefs to monitor industry trends, client coverage, and competitor activity.
3. Serves as a flexible team member, assisting colleagues with large projects and internal communications tasks for clients
Transcript
What does a day in the life of a public relations associate look like?
For me, it obviously depends on the day, but throughout the week I have different deliverables due to my clients. It's mostly about managing my time and understanding what I have to do, and then what other tasks might be thrown my way that day, and managing my time for that as well.
Something I do every day is news scans or news briefs for my clients. This involves compiling industry news, coverage on them, and competitor news, and then sending that over to them.
I also handle some internal communications for clients. Essentially, I jump into the tasks that my leads or clients ask of me. That's kind of where I serve on my team.
When there's a big project due for a client, I'm also the person my team can come to for help. So, I'm very flexible in that way. I have several different deliverables due throughout the week, so managing those is also part of my role.