Main Responsibilities of an Associate at Nectar
Bella's role as an Associate at Nectar involves being "the backbone" of several account teams, encompassing media relations, including "coverage monitoring" and identifying trending news relevant to client insertion. This includes researching reporters, conducting client research, pitching to media (occasionally), and generally supporting client needs on a day-to-day basis.
Communication, Media Relations, Research, Client Management, Account Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Bella Luppino
Associate
Nectar
Loyola Marymount University
N/A
Communications
Advertising, Communications & Marketing
Communication and Marketing
Video Highlights
1. Account management and serving as a media backbone for multiple client teams.
2. Conducting media and news monitoring to identify trending topics and relevant reporters.
3. Client research, creating media lists, and pitching stories to reporters.
Transcript
What are your main responsibilities within your current role?
As an associate, I'm on several different account teams within my agency. On those teams, I serve as the backbone, handling tasks like account management and being the media backbone.
I do a lot of coverage monitoring and general news monitoring. This involves finding coverage on our clients and seeing what's trending in the news. I keep an eye on these trends and figure out how my client can insert their voice into the conversation.
I also look for new reporters I think would be interesting for my client and explore if my client would be interested in meeting them. Additionally, I conduct client research when needed and jump into client asks or whatever my lead asks me to do.
It really depends on the day and what's going on with my client. For example, if we have an announcement coming up, a client might ask us to create a media list to pitch to reporters. My role in that would be researching different reporters and identifying who I think would be a good fit for reporting on the announcement.
At my level, I've also dabbled in pitching a little. So, I'm kind of everywhere, and it just depends on the day and what's going on with my client.