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Brian, CEO and Founder at Hit of Happiness: Advize Career Interview

A career shift from high-pressure accounting at Ernst & Young and PwC to founding Hit of Happiness reveals a fascinating journey.

This CEO and Founder's path, fueled by a desire for personal fulfillment and a deep dive into positive psychology, now centers on making individuals and organizations happier and healthier.

The work involves coaching, corporate workshops, and strategic business development, all while balancing creative tasks and consistent networking.

Success in this role demands self-awareness, resilience, and creativity, yet the greatest challenge lies in customer acquisition. The health and wellness industry, according to this leader, rewards authenticity and genuine connection.

Undergraduate students can explore entry-level positions in content creation, utilizing platforms like YouTube and TikTok.

This individual's story highlights the importance of enjoying the journey, balancing demanding work with personal well-being, and incorporating social good into a fulfilling career.

Extensive travel and strong networking skills, combined with the discipline of CPA exam preparation, laid the groundwork for success.

The interview ultimately demonstrates that a career can be a personal self-actualization journey, and that seeking help is crucial for growth and achievement.

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Brian Dubow

CEO and Founder

Hit of Happiness

University of Florida 2016

MBA-UCLA, Master of Accounting- University of Florida

Majors

Industries

Job Functions

Traits

Accounting

Coaching

Entrepreneurship and Business Owner

Honors Student, Scholarship Recipient

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Career Path Of A CEO And Founder At Hit Of Happiness

Brian's career path took an unexpected turn from accounting at firms like Ernst & Young and PwC, where, despite early success, the high-pressure environment led Brian to question "what will make me happy?". This led to a deep dive into positive psychology, ultimately resulting in the founding of Hit of Happiness, a company built on Brian's belief that "happiness is an inside job".

Main Responsibilities of a CEO and Founder at Hit of Happiness

Brian, CEO and Founder at Hit of Happiness, focuses on "making individuals and organizations happier and healthier," splitting his time between coaching clients to "expand their possibilities," developing business through networking, and delivering corporate workshops. The combination of individual coaching and organizational work showcases a unique approach to applying the "science of happiness" in a professional setting.

A Day In The Life Of A CEO And Founder At Hit Of Happiness

Brian, CEO and Founder at Hit of Happiness, structures his week thematically, dedicating Mondays to creative tasks like "content generation," Tuesdays and Wednesdays to coaching, and the rest of the week to addressing immediate needs. This intentional approach, combined with consistent networking through "morning coffees" and "evening get-togethers," allows Brian to effectively manage the diverse responsibilities of their role as the face of their company.

Most Important Skills For A CEO And Founder At Hit Of Happiness

Brian, CEO and Founder at Hit of Happiness, emphasizes the importance of self-awareness ("know who you are and be willing to approach people with your fullest self"), resilience ("it's a roller coaster, and you just have to keep on riding the wave"), and creativity ("think outside the box and do things that other people wouldn't do") for success in their entrepreneurial role, further highlighting the contagious nature of a positive attitude as a key asset.

Favorite Parts Of Being A CEO And Founder At Hit Of Happiness

Brian, CEO and Founder at Hit of Happiness, most enjoys the "freedom to design [his] days," highlighting the autonomy and life design aspects of entrepreneurship, allowing choices about work schedule and personal time without needing permission.

Biggest Challenges Faced By A CEO And Founder At Hit Of Happiness

Brian's biggest challenge as CEO and Founder of Hit of Happiness is customer acquisition, a process that clashes with his natural inclination to help people organically. The role requires dedicating time and energy to networking and sales, activities Brian finds less fulfilling than directly coaching clients, revealing a tension between his passion for helping others and the business demands of scaling the company.

Favorite Parts Of Working In Health And Wellness As A CEO And Founder

Brian, CEO and Founder at Hit of Happiness, thrives in the health and wellness industry because he's "empowered to be the best version" of himself while also being surrounded by "people...really trying to make their lives count." This commitment to self-care, exemplified by his daily practices and certification as a happiness trainer, directly informs his leadership and coaching.

What Type Of Person Thrives In The Health And Wellness Industry According To A CEO And Founder At Hit Of Happiness

In the health and wellness industry, success hinges on authenticity; those who thrive are "vulnerable," "honest with themselves about how they're doing," and able to connect with clients on a human level, unlike the "human doings" often found in corporate settings. This focus on genuine connection, as Brian explains, is key to building relationships and providing effective help.

What a CEO and Founder at Hit of Happiness Wishes They Had Known Before Entering Startups

Brian, CEO and Founder at Hit of Happiness, learned that the role is "a personal self-actualization journey," requiring immense self-awareness and a willingness to ask for help; the more assistance they sought, the greater their success.

Entry-Level Positions For Aspiring Interns At Hit Of Happiness

Brian, CEO and Founder at Hit of Happiness, suggests entry-level roles for undergraduates interested in the happiness field include content creation for workshops and social media platforms like "YouTube, Instagram, and TikTok," highlighting the need for help learning platforms like TikTok. This reflects the evolving nature of the happiness industry and its reliance on digital marketing.

Significant Career Lesson From a CEO and Founder at Hit of Happiness

Brian, CEO and Founder at Hit of Happiness, emphasizes the importance of enjoying "the journey," finding fulfillment in the daily work rather than solely focusing on achieving milestones. This approach, he explains, allows for sustained passion and prevents burnout, making the day-to-day tasks, "the coffee shots, the ideating," as enjoyable as achieving goals.

How College Helped a CEO and Founder at Hit of Happiness Succeed

Brian's undergraduate experience significantly shaped their career success through extensive travel, fostering "a very relatable person," and strong networking skills. The combination of this social development with the discipline of CPA exam preparation, "working 4, 6, 8 hours a day," and establishing healthy habits like running, provided a solid foundation for long hours and perseverance in their demanding career path.

How Identity Influenced A CEO And Founder's Career At Hit Of Happiness

Brian's Jewish faith instilled a strong sense of wanting to do "work that makes me feel good about myself, makes me feel like I'm making an impact," leading him to incorporate charitable initiatives like an annual walkathon, "The Boogie Down Broadway," into Hit of Happiness's operations. This commitment to social good is deeply interwoven with the company's identity and Brian's career trajectory.

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