Biggest Challenges Faced By A CEO And Founder At Hit Of Happiness
Brian's biggest challenge as CEO and Founder of Hit of Happiness is customer acquisition, a process that clashes with his natural inclination to help people organically. The role requires dedicating time and energy to networking and sales, activities Brian finds less fulfilling than directly coaching clients, revealing a tension between his passion for helping others and the business demands of scaling the company.
Executive/Leadership, Overcoming Challenges, Client Acquisition, Business Development, Networking
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Brian Dubow
CEO and Founder
Hit of Happiness
University of Florida 2016
MBA-UCLA, Master of Accounting- University of Florida
Accounting
Coaching, Speaking & Writing
Entrepreneurship and Business Owner
Honors Student, Scholarship Recipient
Video Highlights
1. Customer acquisition is a significant challenge, requiring time and energy spent on networking and marketing activities, which may not align with Brian's natural preference for direct client interaction.
2. Brian's passion for helping people extends beyond his clients, highlighting his commitment to personal and professional growth in the field.
3. Balancing the demands of business growth (client acquisition) with personal time and well-being is a key aspect of Brian's role and a common challenge for entrepreneurs.
Transcript
What is your biggest challenge in your current role?
My biggest challenge is probably customer acquisition. I love helping, supporting, and coaching people; it's something I do even for those who aren't my clients.
However, I have a limited amount of time and energy. I'd rather use my energy on helping clients or spending time with friends.
To get more clients, I need to put energy into attending events, connecting with people, and working on the pipeline. This doesn't feel natural to me because I don't love the process of acquiring clients.
I want to be friends with everyone, but acquiring clients is a part of the journey of being a coach and truly helping people.