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Lauren, Senior Account Coordinator at Event Marketing Tech Company: Advize Career Interview
A career in experiential marketing offers a dynamic blend of event planning and data analysis. A path into this field might begin with a college social media role, leading to internships and entry-level account coordinator positions.
The work involves managing client relationships, project execution, data analysis from major events like the Masters or US Open, and insightful reporting.
Success requires detail-orientation, strong Excel skills, confident client interaction, and a passion for uncovering compelling data insights, even from seemingly negative results.
While the sales aspect can be challenging, the rewards include working with big-name clients, firsthand event experiences, and continuous learning across diverse industries.
Thorough preparation, follow-up communication, and networking are crucial for career advancement. A college degree is helpful, but strong organizational skills and client communication are equally important.
The industry's tight-knit nature requires adaptability, and understanding the central role of data is key.
The interviewee's journey highlights the importance of embracing unexpected learning opportunities, fostering professional connections, and consistently striving for excellence.
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Blake
Senior Account Coordinator
Event Marketing Tech Company
University of Iowa - 2014
N/A
Business Management & Admin
Technology
Sales and Client Management
Greek Life Member
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Career Path Of A Senior Account Coordinator At Event Marketing Tech Company
Lauren's career path began with a college social media role promoting Zipcar, sparking an interest in event planning, which was further developed through an internship at SMS Business Consulting. This experience, combined with a surprising shift in perspective after initially disliking a college statistics class, led to a career in experiential marketing, where Lauren now uses data analysis and survey distribution—skills initially found tedious in school—"to create a presentation" and deliver insights to clients.
Main Responsibilities Of A Senior Account Manager At Event Marketing Tech Company
Lauren's role as Senior Account Manager at a small event marketing tech company involves managing client relationships "from start to finish," encompassing the sales process, project management to ensure timely and accurate product delivery, data analysis, and insightful reporting. This entails wearing "a lot of hats," acting as the primary point of contact for all client needs and communications.
A Day In The Life Of A Senior Account Coordinator At Event Marketing Tech Company
A senior account manager's day is "different every day," involving urgent issue resolution, data analysis from events like "the Master's or the US Open," and coordinating multiple teams for timely project completion. This role requires managing client expectations amidst unexpected tech issues, ensuring smooth data transfers, and ultimately, client satisfaction.
Most Important Skills for a Senior Account Coordinator at Event Tech Company
Lauren, a Senior Account Coordinator at an Event Marketing Tech Company, emphasizes the importance of "detail-oriented" work, especially when reviewing technical scripts and code, alongside strong Excel skills for data analysis using both proprietary tools and standard software. Confidence in client interaction and negotiation, a crucial "personality trait," further contributes to success in this role.
Favorite Parts of Being a Senior Account Coordinator at an Event Marketing Tech Company
Lauren, a Senior Account Coordinator at a small experiential marketing company, enjoys working with "really big names" like Lexus and Mercedes, getting to experience major events firsthand and then leveraging the collected data to provide insightful analysis that excites clients; this unique blend of event participation and data-driven strategy is the most rewarding aspect of the role.
Biggest Challenges Faced by a Senior Account Coordinator at Event Marketing Tech Company
Lauren's biggest challenge as a Senior Account Coordinator is the sales aspect, specifically "fighting for those budgets" for data capture and post-event consumer engagement programs. This difficulty stems from the often-unseen ROI of data collection, which is hard to quantify compared to the more "flashy" elements of events, particularly when working with clients on smaller budgets.
Favorite Parts of Working in Diverse Industries as a Senior Account Coordinator
Lauren's enjoyment stems from the diverse industry exposure of her role as a Senior Account Coordinator at an event marketing tech company; the work encompasses "tech, marketing, and even the auto industry," allowing for continuous learning about various sectors like CPG and insurance, and adapting strategies to each client's unique needs.
What Type Of Person Thrives In The Data Analytics Industry According To A Senior Account Coordinator At An Event Marketing Tech Company
Lauren, a Senior Account Coordinator, identifies a passion for data analysis as key to thriving in event marketing tech; the ability to "find interesting things in a data set" and use this information to impact campaigns, presenting findings in a compelling way ("even if they did bad"), is what makes the work exciting and powerful.
What a Senior Account Coordinator at an Event Tech Company wishes they had known before entering the Event Marketing industry
Lauren, a Senior Account Coordinator, wishes someone had emphasized the importance of data earlier in their career, stating "data is central to everything." The unexpected learning curve involved navigating diverse personalities within the "tight-knit group" of the event marketing tech industry, highlighting the importance of adaptability in professional settings.
Entry-level Positions for Aspiring Account Coordinators at Event Marketing Tech Company
Entry-level marketing positions, such as an "account coordinator," are readily available for undergraduate students; the role focuses on "managing clients and managing projects," and while a college degree is helpful, Lauren's experience suggests that strong detail-orientation, client communication skills, and time management are key attributes.
Significant Career Lesson From a Senior Account Coordinator at an Event Marketing Tech Company
Lauren's significant career lesson centers on thorough preparation for all interactions, emphasizing "making sure that even a small call" receives preparation. This, coupled with the consistent practice of sending follow-up notes to document action items and ensure accountability, has proven crucial for organizational success and client management.
College Experiences That Helped A Senior Account Coordinator In Event Marketing Tech Succeed
Lauren's undergraduate experience proved less about specific coursework and more about "trial and error," leading to career self-discovery through networking. Making connections, particularly through a sorority, resulted in a job offer six months prior to graduation, a position at e-shots which Lauren still enjoys eight years later, highlighting the long-term value of college relationships.
How Identity Has Influenced A Senior Account Coordinator At An Event Tech Company's Career
Lauren, a senior account coordinator in the event marketing tech industry, notes navigating a male-dominated auto industry requires "managing those personalities" and "enforcing presence" to ensure understanding and project ownership. This experience taught the importance of empowering oneself and others in male-dominated professional settings.
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