Main Responsibilities Of A Senior Account Manager At Event Marketing Tech Company
Lauren's role as Senior Account Manager at a small event marketing tech company involves managing client relationships "from start to finish," encompassing the sales process, project management to ensure timely and accurate product delivery, data analysis, and insightful reporting. This entails wearing "a lot of hats," acting as the primary point of contact for all client needs and communications.
Client Management, Sales, Data Analysis, Project Management, Reporting
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
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Job Functions
Traits
Lauren Blake
Senior Account Coordinator
Event Marketing Tech Company
University of Iowa - 2014
N/A
Business Management & Admin
Technology
Sales and Client Management
Greek Life Member
Video Highlights
1. Manages client relationships throughout the sales process, from initial contact to final product delivery.
2. Ensures the timely and accurate creation of client products and services.
3. Analyzes collected data, creates insightful reports, and presents findings to clients.
Transcript
What are your main responsibilities within your current role?
In my current role, I am the Senior Account Manager. I'm essentially in charge of everything day-to-day, working with our clients through the whole sales process and guiding them to their final product. A lot of this is a sales process in itself.
You're trying to get your clients to continue their contracts, whether it's for a year or multiple years. This is also a very stressful part of my job, essentially just hand-holding. Day-to-day, I ensure that what they are purchasing from our company is being created correctly and accurately, and that it's on time.
After they have an event or a campaign, I also ensure any data collected from our company is managed. This includes data transfer emails and campaigns, and I manage it all from start to finish. Then, I take all the analyzed data and create an insights report, recap, or end-of-year report.
Finally, I make sure we're presenting based on those analytics to the client. In a nutshell, I wear a lot of hats because we are a very small company. Essentially, I am the contact person. Once I get a client, I am their go-to for little questions to big questions, the sales process, and any reporting analytics on top of that. So, that's kind of the day-to-day.