Favorite Parts of Being a Senior Account Coordinator at an Event Marketing Tech Company
Lauren, a Senior Account Coordinator at a small experiential marketing company, enjoys working with "really big names" like Lexus and Mercedes, getting to experience major events firsthand and then leveraging the collected data to provide insightful analysis that excites clients; this unique blend of event participation and data-driven strategy is the most rewarding aspect of the role.
Experiential Marketing, Data Analysis, Client Relations, Event Management, Teamwork
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Blake
Senior Account Coordinator
Event Marketing Tech Company
University of Iowa - 2014
N/A
Business Management & Admin
Technology
Sales and Client Management
Greek Life Member
Video Highlights
1. Works with major clients (Lexus, Mercedes, Toyota, etc.) on large-scale events.
2. Combines experiential marketing with data analysis to provide valuable insights to clients.
3. Offers a unique niche in the event marketing field, balancing event participation with data-driven strategies.
Transcript
What do you enjoy most about being in your current role?
We get to work with really awesome clients. We are a very small experiential marketing company; there are 15 of us total.
But we work with clients like Lexus, Mercedes, Toyota, Swisher Sweets, and American Family Insurance. We have really big names that we get to work with and attend really cool events.
We're such a small piece of the puzzle that is the event space, but we get to be a part of it. I think if you want to be in the event space, it is very difficult. It is time-consuming, and you have no work-life balance.
I think this kind of niche market of experiential marketing and the data capture portion is the fun part. Where you get to experience the events and kind of be a part of what Mercedes is doing at the Masters or the US Open, so that's super fun.
Then, to be able to take that information and kind of analyze this data from these big clients and be like, "Hey Mercedes, you guys were at the Masters, you sold 150 vehicles from this type of demographic." Maybe we want to try an event like this and apply the same strategy that you had here.
And that's the fun part, when you get clients excited about data. So, kind of the exciting part is being part of an event that's really cool and big, having these awesome clients to work with from a small company, and then getting people excited about data, which is also really fun.