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Entry-level Positions for Aspiring Account Coordinators at Event Marketing Tech Company

Entry-level marketing positions, such as an "account coordinator," are readily available for undergraduate students; the role focuses on "managing clients and managing projects," and while a college degree is helpful, Lauren's experience suggests that strong detail-orientation, client communication skills, and time management are key attributes.

Account Management, Entry-Level Marketing, Client Management, Project Management, Communication Skills

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Lauren Blake

Senior Account Coordinator

Event Marketing Tech Company

University of Iowa - 2014

N/A

Business Management & Admin

Technology

Sales and Client Management

Greek Life Member

Video Highlights

1. Entry-level positions in event marketing tech often involve account coordination, managing client relationships and marketing data.

2. A college degree isn't always strictly required for entry-level roles; strong organizational skills and client communication are key.

3. Account coordinator roles provide a foundation for learning client and project management, crucial skills in account management.

Transcript

What entry-level positions are there in this field that an undergraduate college student might consider?

For us, specifically, it's an account coordinator. It's really the entry-level position in account management. The titles may change across the board, but it involves managing clients, marketing data, and any industry.

Essentially, it's an entry-level marketing job, and it's something you can do right out of college. When I first started as an account coordinator, you honestly didn't need a college degree. You probably could have figured it out on your own within six months.

Anyone can really pick this up as long as they are detail-oriented, can talk to a client, and can manage their time. Essentially, if you have an undergraduate degree, it's the entry-level portion of account management. Learning how to manage your clients and manage projects is what that entry-level position looks like.

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