How Identity Has Influenced A Senior Account Coordinator At An Event Tech Company's Career
Lauren, a senior account coordinator in the event marketing tech industry, notes navigating a male-dominated auto industry requires "managing those personalities" and "enforcing presence" to ensure understanding and project ownership. This experience taught the importance of empowering oneself and others in male-dominated professional settings.
Communication, Overcoming Challenges, Confidence, Industry Realities, Workplace Challenges
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Blake
Senior Account Coordinator
Event Marketing Tech Company
University of Iowa - 2014
N/A
Business Management & Admin
Technology
Sales and Client Management
Greek Life Member
Video Highlights
1. Navigating personality differences in male-dominated industries is crucial for career success.
2. Building confidence and assertiveness to ensure your voice is heard and respected is important for women in professional settings.
3. Learning to connect with diverse personality types and manage challenging situations enhances career progression.
Transcript
As someone who identifies as female, how has that impacted how you navigate your career?
There are different personality types, especially in some industries. I think I've touched on this previously.
There are people who have been around in their industry for a very long time and think they know better. In the auto industry, in particular, we work with a larger demographic of older males. That's just how the auto industry currently is, especially in certain positions.
So, it's a lot of managing those personalities. This is especially true when we're at an event or in a meeting. I'm a young female in the room, and I understand that. I've learned how to connect with these different personality types.
I think that's really beneficial; you learn to enforce your presence, making sure you're heard and understood. This is the way I want things to be, and then they allow me to run things.
It's important to make sure many females feel empowered when they walk into a room full of men. Sometimes that can be difficult, and I think it's important to learn how to navigate those situations. This comes with time and understanding the different personalities in a room.