Biggest Challenges Faced by a Senior Account Coordinator at Event Marketing Tech Company
Lauren's biggest challenge as a Senior Account Coordinator is the sales aspect, specifically "fighting for those budgets" for data capture and post-event consumer engagement programs. This difficulty stems from the often-unseen ROI of data collection, which is hard to quantify compared to the more "flashy" elements of events, particularly when working with clients on smaller budgets.
Sales, Marketing, Budgeting, Data Analysis, Client Relations
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Blake
Senior Account Coordinator
Event Marketing Tech Company
University of Iowa - 2014
N/A
Business Management & Admin
Technology
Sales and Client Management
Greek Life Member
Video Highlights
1. The sales aspect of the role is challenging due to competition for budgets and the need to justify the cost of data capture and additional programs.
2. Demonstrating the return on investment (ROI) of data collection and lead generation is crucial, requiring data analysis to show the value of collected consumer information.
3. Convincing clients to invest in additional programs beyond the core event is difficult, especially those with smaller budgets, highlighting the need for strong sales and communication skills.
Transcript
What is your biggest challenge in your current role?
The biggest challenge is definitely the sales portion. Everyone's fighting for a budget, so we're always trying to defend the need for data capture. You have to know the consumers you're talking to.
You also have to continue to connect with the consumer down the road through email campaigns, texting, or whatever method you use to keep reaching out after you collect that lead. It's important that clients understand this is vital to their business.
We're always fighting for them to understand they "got to do more." It costs money to connect with these consumers. So, I would say fighting for those budgets and for extra programs to run for these clients is the biggest challenge.
Events are already expensive, so it's hard to say, "Hey, you've got to do more with your data capture," because it's not the fun, flashy thing like an event. It's an iPad with a survey.
Again, it's hard to put a dollar amount on that specific lead sometimes. So we're always trying to figure out the ROI. This is all the information we're collecting; again, sales match with Mercedes or Toyota.
It's like, "Hey, we collect all this information, we sold this many vehicles. So that's really important; we need to continue this." But overall, the sales process within our job is very, very difficult, especially for clients who have smaller budgets. That's probably the biggest challenge right now.