Favorite Parts of Working in Diverse Industries as a Senior Account Coordinator
Lauren's enjoyment stems from the diverse industry exposure of her role as a Senior Account Coordinator at an event marketing tech company; the work encompasses "tech, marketing, and even the auto industry," allowing for continuous learning about various sectors like CPG and insurance, and adapting strategies to each client's unique needs.
Marketing, Event Management, Technology, Client Relations, Project Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Blake
Senior Account Coordinator
Event Marketing Tech Company
University of Iowa - 2014
N/A
Business Management & Admin
Technology
Sales and Client Management
Greek Life Member
Video Highlights
1. Lauren's role involves a blend of tech, marketing, and event planning, offering diverse experiences.
2. She enjoys exposure to various industries (auto, CPG, insurance) through client work.
3. Continuous learning about different industries and their specific needs is a highlight of her job.
Transcript
What do you enjoy most about being in your industry?
It's interesting because it's hard to pinpoint an exact industry. Sometimes I say we're in the tech industry because we have our own proprietary information. Other times, we're in the marketing industry because we do email campaigns.
I like to say we're in the auto industry, just like Mercedes. So, it's really a combo of enjoying all these different industries that I'm a part of. I really enjoy the fact that we do events, so the event industry is always fun.
Then, I would say just learning about all these different industries. We work with CPG, the auto industry, the insurance industry. So, all these different avenues kind of come into my specific job.
I wouldn't say my current actual position as an account manager is strictly one industry. I would say it's multiple industries based on the clients we work with. That's kind of the different avenue and the enjoyment to see all these different industries come together.
Then we figure out what kind of information the auto companies need, or what information Swisher Sweets needs in the CPG industry. So, kind of just a combo of learning is really the interesting part of enjoying all these different industries.