What Type Of Person Thrives In The Data Analytics Industry According To A Senior Account Coordinator At An Event Marketing Tech Company
Lauren, a Senior Account Coordinator, identifies a passion for data analysis as key to thriving in event marketing tech; the ability to "find interesting things in a data set" and use this information to impact campaigns, presenting findings in a compelling way ("even if they did bad"), is what makes the work exciting and powerful.
Data Analysis, Problem-Solving, Communication, Presentation Skills, Critical Thinking
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Blake
Senior Account Coordinator
Event Marketing Tech Company
University of Iowa - 2014
N/A
Business Management & Admin
Technology
Sales and Client Management
Greek Life Member
Video Highlights
1. People who thrive in this industry are obsessed with finding interesting things in data sets and enjoy analyzing data.
2. They love working in data and data mining, finding interesting information and presenting it to others.
3. Data is a powerful tool that allows for controlling the narrative and presenting information in a way that is impactful for clients, even if the results are not initially positive.
Transcript
How would you describe people who typically thrive in this industry?
I'll stick with the marketing side of data capture. I think the people who thrive will be those obsessed with finding interesting things in a data set.
People who enjoy analyzing data, looking at an Excel sheet, and trying to find something interesting will love working in data and data mining. It's fun to find something interesting and present it to someone, saying, "Hey, look what I found!"
Seeing them get excited or finding information they can use to change something, like an email campaign or lead nurture, is rewarding. You can find consumers specific to what they're looking for so they can be reached out to directly.
You can also score consumers based on survey answers, allowing agents or dealers to follow up with them specifically. There are so many different avenues when it comes to data.
Everything is wide open with data; you have a lot of power over controlling the narrative. You can present things in a different way, even on a bad day, by saying, "Hey, you can perform and do this."
Data is very powerful in the way you present it. You have all the control. You can tell clients they did great, even if they didn't, though you shouldn't always do that. It's a very powerful tool.
If you genuinely enjoy looking at a data set and finding interesting things, you will thrive and love your job. That's what I've really enjoyed over the past few years; that's what makes it exciting.