Taylor, Sales and Customer Experience Coordinator at Laduree: Advize Career Interview
A communications degree can lead to a fulfilling and unexpected career path!
An exploration of Laduree's Sales and Customer Experience Coordinator's journey began with internships in social media, but quickly pivoted to a role focused on client interaction and satisfaction.
The role involves a blend of corporate sales and resolving customer issues, requiring strong communication, organizational skills, and a genuine desire to make people happy.
A typical day involves responding to emails, addressing inquiries, and placing orders, all while navigating the complexities of a global brand.
The biggest challenges lie in resolving issues when things go wrong, emphasizing the importance of resilience and effective problem-solving. A passion for direct client interaction and witnessing customer happiness drives this professional.
Success hinges on effective communication, overcoming the fear of direct interaction, and creating personalized experiences. Key lessons learned include developing "thicker skin" and realizing that not every problem is a fault.
Aspiring professionals should consider entry-level roles in communications, marketing, and sales internships, and prioritize open communication and feedback. Multiple internships helped to refine career aspirations.
The ability to communicate openly and honestly, both about feelings and work-related matters, has been essential in navigating a male-dominated business environment as a woman.
This career path offers a chance to connect with people, create positive experiences, and find immense satisfaction in customer delight.
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Taylor Frazier
Sales and Customer Experience Coordinator
Laduree
Chapman University
Communications
Food, Beverages & Alcohol
Sales and Client Management
Took Out Loans
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Career Path Of A Sales And Customer Experience Coordinator At Laduree
Taylor's career path began with three internships during college, all focused on social media content creation for fashion companies, including a sustainable brand and a vintage wholesale warehouse; however, "realized quickly that's not what [they] wanna be doing," which led to a pivot after graduation. After an eight-to-nine-month job search, Taylor landed the role of Sales and Customer Experience Coordinator at Ladurée in the US, a position that represents a departure from the social media-centric work that defined earlier experiences.
Main Responsibilities Of A Sales And Customer Experience Coordinator At Laduree
Taylor's main responsibilities as a Sales and Customer Experience Coordinator at Laduree are split "pretty half and half" between corporate sales, which involves sending brochures to brands like Louis Vuitton and The Plaza Hotel, and customer experience, where Taylor resolves order issues for online customers leveraging previous retail and customer service experience to understand customer needs.
A Day In The Life Of A Sales And Customer Experience Coordinator At Laduree
A day in the life of Laduree's Sales and Customer Experience Coordinator, Taylor, is centered around promptly responding to emails and addressing customer inquiries, order tracking, and complaints; with Laduree encompassing a restaurant, e-commerce, and global stores, sometimes "searching for the answer" takes time, but ultimately, the role involves placing orders for a variety of clients and "making people's day."
Most Important Skills For A Sales And Customer Experience Coordinator At Laduree
For Taylor, Sales and Customer Experience Coordinator at Laduree, key skills include strong communication to avoid mistakes in a client-facing role - "always asking questions or being very communicative to the customer" - alongside being organized to effectively manage numerous email and phone interactions. Being "a people person" who can express enthusiasm and ensure customer happiness is also critical.
Favorite Parts Of Being A Sales And Customer Experience Coordinator At Laduree
Taylor enjoys the fulfilling aspect of making customers happy in the Sales and Customer Experience Coordinator role, even when initially faced with unhappy customers, and finds immense satisfaction when customers express positive feedback such as, "I had such a good experience with you," or "The party loved it." This highlights a passion for creating positive experiences and customer satisfaction within the luxury confectionery brand Laduree.
Biggest Challenges Faced By A Sales And Customer Experience Coordinator At Laduree
The biggest challenge for Laduree's Sales and Customer Experience Coordinator, Taylor, is navigating problems when things go wrong with customers, despite efforts to prevent them. Taylor emphasizes the importance of "remembering like, it's not the end of the world and it's not, not everything is your fault," and focuses on finding the best solution to make the experience seamless for both the customer and themselves.
Favorite Parts Of Working In The Retail Industry As A Sales And Customer Experience Coordinator
Taylor enjoys the sales and customer service side of the industry because it allows for direct interaction with clients, finding it "more personable" than previous experience in fashion and social media. The most rewarding aspect is being able to "satisfy the people" served and witnessing the happiness derived from their experience with the company.
What Type Of Person Thrives In The Retail Industry According To A Laduree Customer Experience Coordinator
Taylor believes those who thrive in the sales and customer experience industry at Laduree are "really willing to talk to people" and driven to communicate effectively, both on the phone and in person. According to Taylor, success in the role comes from overcoming the fear of direct communication to create the "personable experience that everybody wants."
What a Sales and Customer Experience Coordinator at Laduree wishes they had known before entering the Retail industry
Taylor wishes someone had told them, entering the Sales and Customer Experience field, that "sometimes [you] wouldn't make everyone happy" and to develop "thicker skin" because customers will often blame you, even if you weren't at fault. The most important takeaway is realizing that "not everything is your fault and um, you've done your best" in the face of customer dissatisfaction.
Entry-level positions for aspiring Sales and Customer Experience Coordinators
Taylor, a Sales and Customer Experience Coordinator at Laduree with a communications degree, suggests that entry-level roles in communications, marketing, and especially sales internships are valuable for students; even though Taylor "never thought [they] would end up in the sales realm," it connects well with communications and marketing, offering diverse opportunities. Taylor emphasizes that with effort, students can "find yourself in any sort of thing" within these connected fields.
Significant Career Lesson from a Sales and Customer Experience Coordinator at Laduree
Taylor learned early in internships the importance of providing feedback to supervisors, even as an intern, and now uses this skill in the current Sales and Customer Experience Coordinator role, emphasizing the value of open communication to say, "Hey, this is not working for me," and collaboratively seeking solutions like weekly meetings or alternative approaches. For Taylor, being able to communicate openly is essential for a "happy work situation".
College Experiences That Helped A Sales And Customer Experience Coordinator At Laduree Succeed
Taylor credits doing "as many internships as possible" in college as a key factor in career success, despite the challenges in securing them; these experiences, fueled by peer motivation, helped quickly refine career aspirations, enabling the professional to "narrow what was looking for" upon graduation.
How Identity Has Influenced a Sales and Customer Experience Coordinator's Career At Laduree
Navigating a male-dominated business environment as a woman can be "daunting," but being able to communicate openly and honestly, both about feelings and work-related matters, has been essential. This approach, which emphasizes "being open and [oneself] and also trying to make everyone happy," is crucial in interactions with both customers and coworkers.
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