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Jessica, Sr. Digital Strategist at BOND Entertainment Agency: Advize Career Interview
A career in digital strategy within the entertainment industry offers a dynamic and ever-changing journey.
Starting from college journalism and student magazines, a path in digital marketing for film and entertainment agencies unfolded, progressing through in-house production roles at major studios and a stint in brand marketing.
The senior digital strategist role at BOND Entertainment Agency involves creating research-based marketing strategies, analyzing data to optimize campaigns, and collaborating extensively with diverse teams.
Success in this field requires a passion for entertainment, adaptability, and the ability to translate data into compelling narratives.
While the work is demanding and requires constant creative brainstorming and boundary-setting, the opportunity to collaborate, impact audiences, and be involved in diverse projects makes it incredibly rewarding.
Aspiring professionals should consider agency-side roles or in-house opportunities to gain experience and build a network; an open-minded approach and persistence, along with banking ideas for future use, are keys to success.
Even without a traditional college degree, practical skills and intentional learning can lead to a fulfilling career.
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Jessica Brooks
Sr. Digital Strategist
BOND Entertainment Agency
University of Arizona; 3.5 years did not graduate
N/A
Creative Writing, Journalism
Arts, Entertainment & Media
Communication and Marketing
Took Out Loans, Worked 20+ Hours in School, Transfer Student
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Career Path Of A Senior Digital Strategist At BOND Entertainment Agency
Jessica's career path began with college journalism and a student magazine, then transitioned into digital marketing for film and entertainment agencies like McBeard/Fullscreen. After in-house production roles at Annapurna Pictures and United Artists, a stint in liquor brand marketing preceded their current position as a Senior Digital Strategist at BOND Entertainment, showcasing a diverse career built on "continuously working in marketing" while evolving from social campaigns to advising on films and collaborating with celebrities.
Main Responsibilities Of A Senior Digital Strategist At BOND Entertainment Agency
Jessica's role as a Sr. Digital Strategist at BOND Entertainment Agency involves creating "research and strategy" for marketing campaigns across various entertainment productions, advising on campaign pivots to optimize audience reach, and developing detailed marketing strategy briefs. This includes analyzing campaign performance data and delivering insightful reports to production partners, showcasing a data-driven approach to improving future campaigns.
A Day in the Life of a Senior Digital Strategist at BOND Entertainment Agency
A senior digital strategist's day is "ever-changing," filled with meetings addressing client needs and preparing other team members with strategy findings for various projects. The role prioritizes "fine-tuning the day," focusing on urgent tasks, setting team expectations, and adhering to timelines, highlighting the dynamic and collaborative nature of the position.
Most Important Skills for a Senior Digital Strategist at BOND Entertainment Agency
A senior digital strategist at BOND Entertainment Agency prioritizes the ability to translate "hardcore data and facts" into compelling narratives that resonate with diverse teams and audiences, impacting how they engage with social channels and conversations. While technical skills and tools are important and provided through training, the most crucial skill is the capacity to transform data into impactful stories.
Favorite Parts Of Being A Senior Digital Strategist At BOND Entertainment Agency
Jessica, a Senior Digital Strategist at BOND Entertainment Agency, most enjoys the extensive collaboration inherent in the role, a significant departure from previous positions. The opportunity to work "Hands-On with all the other areas that strategy is affecting," including teams across development, AV, print, and production, is a favorite aspect of the job.
Biggest Challenges for a Senior Digital Strategist at BOND Entertainment Agency
Jessica's biggest challenge as a Senior Digital Strategist at BOND Entertainment Agency is the rapid genre-shifting nature of the work, "hopping from a true crime docuseries to a romantic comedy to a nature documentary," requiring constant creative brainstorming and potentially leading to periods of feeling creatively depleted. This highlights the demanding yet stimulating environment of a digital strategist in entertainment, requiring adaptability and consistent idea generation.
Favorite Parts of Working in Entertainment as a Senior Digital Strategist
Jessica, a Senior Digital Strategist at BOND Entertainment Agency, loves the creative nature of the film and entertainment industry, stating that "it's always a different story to tell, a different project to be a part of". This allows Jessica to blend creative thinking with data analysis, finding "a small piece of storytelling" within the numbers, a unique aspect of their role.
What Type of Person Thrives in the Entertainment Industry, According to a Senior Digital Strategist at BOND Entertainment Agency
Jessica, a Senior Digital Strategist at BOND Entertainment Agency, identifies a "passion for entertainment" and a "certain level of hunger" as crucial for success in the industry. This is coupled with the acceptance that "change might come," requiring adaptability amidst challenges like layoffs.
What a Senior Digital Strategist at BOND Entertainment Agency Wishes They Had Known Before Entering the Entertainment Industry
Jessica, a Senior Digital Strategist, advises aspiring professionals that the entertainment industry's social media and marketing demands are "constantly on," requiring significant boundary-setting to avoid burnout. The work is demanding, but the ability to "change lives" with the work produced makes the effort worthwhile.
Entry-Level Positions For Aspiring Senior Digital Strategists
For entry-level positions in the entertainment industry, Jessica recommends agency-side roles like "coordinators, Junior producers, Junior strategists," offering valuable learning experiences. In-house opportunities often focus on production assistance or "desk opportunities," providing networking advantages within specific production companies.
Key Career Lesson From a Senior Digital Strategist at BOND Entertainment Agency
Jessica, a Senior Digital Strategist, learned that having an idea rejected doesn't equate to it being a bad idea; instead, it means the timing wasn't right, advising others to "bank ideas" for future campaigns where such concepts might prove more valuable. This illustrates the importance of persistence and strategic idea management within the fast-paced digital marketing field.
College Experiences That Helped a Senior Digital Strategist at BOND Entertainment Agency Succeed
Jessica, a Senior Digital Strategist, advises students to maintain an "open-minded" approach to career possibilities after graduation, rather than fixating on a single expectation. This flexibility, even though their undergraduate focus was journalism, allowed Jessica to transition into a fulfilling career within the creative field.
How Identity Has Influenced A Senior Digital Strategist's Career At BOND Entertainment Agency
Early in the career, a lack of an undergraduate degree caused imposter syndrome, with the belief that "college was required in order to find success." However, professional success ultimately stemmed from leveraging personal experiences and a dedicated approach to learning, demonstrating that alternative career paths exist and that focusing on practical skills and intentionality outweighs formal education.
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