Career Path Of A Senior Digital Strategist At BOND Entertainment Agency
Jessica's career path began with college journalism and a student magazine, then transitioned into digital marketing for film and entertainment agencies like McBeard/Fullscreen. After in-house production roles at Annapurna Pictures and United Artists, a stint in liquor brand marketing preceded their current position as a Senior Digital Strategist at BOND Entertainment, showcasing a diverse career built on "continuously working in marketing" while evolving from social campaigns to advising on films and collaborating with celebrities.
Digital Marketing, Entertainment Industry, Career Progression, Agency Experience, In-house Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jessica Brooks
Sr. Digital Strategist
BOND Entertainment Agency
University of Arizona; 3.5 years did not graduate
N/A
Creative Writing, Journalism
Arts, Entertainment & Media
Communication and Marketing
Took Out Loans, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. While in college, Jessica worked for the college newspaper and helped start a campus magazine, demonstrating early interest in journalism and publishing.
2. After college, she transitioned into digital marketing, working for an agency specializing in social media campaigns for film and entertainment for four years.
3. Her career progressed from agency work to in-house roles at production companies like Annapurna Pictures and United Artists, allowing her to work closely with celebrities and advise on film marketing campaigns. She later moved to the brand side (liquor company) before returning to the entertainment industry in her current role as a Senior Digital Strategist at BOND Entertainment Agency
Transcript
Could you walk me through your career path, starting with your experiences in college? Did you have any internships or jobs before your current role?
Yes, while in college, I worked for the newspaper for a little while as a journalism major. I was also involved in starting a campus magazine through the Her Campus International website.
After college, I went straight into digital marketing, outside of my bartending career. I worked for an agency that specialized in social campaigns for film and entertainment. I was with that company, McBeard, which was later called Fullscreen, for about four years.
From there, I moved to in-house production at Annapurna Pictures. I continued to work in marketing, but at this point, I was advising more closely on films and working with talent, including celebrities, directors, and producers.
Then, we moved to United Artists Releasing. Annapurna was purchased by MGM under the title United Artists. I stayed there for a total of about four years as well.
From there, I moved to the brand side, where I was doing marketing for a liquor company in San Francisco. I handled marketing for their small but artisanal portfolio. After leaving that role, I went back into entertainment.
I am currently at an agency called Bond Entertainment, where I am a Senior Digital Strategist.