Most Important Skills for a Senior Digital Strategist at BOND Entertainment Agency
A senior digital strategist at BOND Entertainment Agency prioritizes the ability to translate "hardcore data and facts" into compelling narratives that resonate with diverse teams and audiences, impacting how they engage with social channels and conversations. While technical skills and tools are important and provided through training, the most crucial skill is the capacity to transform data into impactful stories.
Data Analysis, Communication, Storytelling, Digital Strategy, Technical Skills
Advizer Information
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Jessica Brooks
Sr. Digital Strategist
BOND Entertainment Agency
University of Arizona; 3.5 years did not graduate
N/A
Creative Writing, Journalism
Arts, Entertainment & Media
Communication and Marketing
Took Out Loans, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Data analysis and storytelling are crucial skills for translating complex data into engaging narratives.
2. Strong communication skills are essential for conveying strategic insights to diverse teams and audiences.
3. BOND Entertainment Agency provides training opportunities to enhance technical skills in digital strategy and related tools
Transcript
What skills are most important for a job like yours?
When it comes to strategy, there are some technical skills that are required. We do utilize a lot of tools that help us with our research, and of course, those come with training modules and opportunities to learn. So if you are more new to this industry or role, we provide those training opportunities.
However, I think skills that don't always naturally come include the ability to take hard data and facts and turn them into more of a story. This is especially important for us in the way we communicate back to our teams. It's not just through concrete numbers, because that doesn't always resonate with other people.
It's finding a way to explain how those numbers will affect different people and different audiences. We need to show how it can impact them through the way they may use their social channels or engage with different conversation points. So being able to sit back with the data and then tell a story with it, I think, is one of the most important skills of this role.