Key Career Lesson From a Senior Digital Strategist at BOND Entertainment Agency
Jessica, a Senior Digital Strategist, learned that having an idea rejected doesn't equate to it being a bad idea; instead, it means the timing wasn't right, advising others to "bank ideas" for future campaigns where such concepts might prove more valuable. This illustrates the importance of persistence and strategic idea management within the fast-paced digital marketing field.
Resilience, Idea Generation, Campaign Development, Communication, Teamwork
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jessica Brooks
Sr. Digital Strategist
BOND Entertainment Agency
University of Arizona; 3.5 years did not graduate
N/A
Creative Writing, Journalism
Arts, Entertainment & Media
Communication and Marketing
Took Out Loans, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. "Don't be discouraged if your ideas are initially rejected; they may be valuable later."
2. "Learn to save and repurpose your ideas for future projects."
3. "The value of your work isn't solely determined by immediate acceptance."
Transcript
What is one lesson that you have learned that has proven significant in your career?
One lesson that was difficult at first, but I've recognized as important, is that just because an idea gets shot down doesn't mean it was a bad idea. We often put a lot of weight into what we offer to a team. It takes effort to speak up on a call, offer a suggestion, or introduce a new concept.
When it doesn't move forward, it doesn't necessarily mean it was a bad idea. It just means it wasn't the right idea for that moment. This has taught me to bank concepts, ideas, and directions.
I can keep them in mind for other campaigns where a previous suggestion might be utilized better. People can easily be discouraged from providing insights if they aren't perceived well at first. However, that doesn't necessarily reflect the quality of your work.