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Favorite Parts of Working in Entertainment as a Senior Digital Strategist

Jessica, a Senior Digital Strategist at BOND Entertainment Agency, loves the creative nature of the film and entertainment industry, stating that "it's always a different story to tell, a different project to be a part of". This allows Jessica to blend creative thinking with data analysis, finding "a small piece of storytelling" within the numbers, a unique aspect of their role.

Creative Field, Storytelling, Data Analysis, Entertainment Industry, Digital Strategy

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Jessica Brooks

Sr. Digital Strategist

BOND Entertainment Agency

University of Arizona; 3.5 years did not graduate

N/A

Creative Writing, Journalism

Arts, Entertainment & Media

Communication and Marketing

Took Out Loans, Worked 20+ Hours in School, Transfer Student

Video Highlights

1. Being in a creative field and marrying creative and analytical skills.

2. Working on diverse projects and telling different stories within the film and entertainment industry.

3. Uncovering the storytelling aspects within data and analytics in entertainment.

Transcript

What do you enjoy most about being in your industry?

I'd have to say it's a creative field. I definitely have a mind that works more creatively than mathematically. So, knowing that I get to marry both, but find a way to bring it more into the creative side of it, is something I love most about this industry, obviously working in film and entertainment.

It's always a different story to tell, a different project to be a part of, and I think that's what I enjoy most about it. But of course, there are other pieces to my job, specifically within entertainment, that I enjoy. That has to do with just the small piece of storytelling you find within data and analytics, which I don't think is always obvious within entertainment.

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