Main Responsibilities Of A Senior Digital Strategist At BOND Entertainment Agency
Jessica's role as a Sr. Digital Strategist at BOND Entertainment Agency involves creating "research and strategy" for marketing campaigns across various entertainment productions, advising on campaign pivots to optimize audience reach, and developing detailed marketing strategy briefs. This includes analyzing campaign performance data and delivering insightful reports to production partners, showcasing a data-driven approach to improving future campaigns.
Marketing Strategy, Data Analysis, Creative Development, Campaign Management, Client Communication
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
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Traits
Jessica Brooks
Sr. Digital Strategist
BOND Entertainment Agency
University of Arizona; 3.5 years did not graduate
N/A
Creative Writing, Journalism
Arts, Entertainment & Media
Communication and Marketing
Took Out Loans, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Develops comprehensive marketing strategies for film and television, including audience research, trailer creation, and poster design.
2. Provides strategic advice and makes campaign pivots to optimize audience engagement and marketing success.
3. Creates detailed marketing strategy briefs, analyzes campaign performance data, and produces insightful reports for production partners.
Transcript
What are your main responsibilities within your role?
In my current role, we prepare all marketing campaigns for a number of different production companies. We work with pretty much everybody across entertainment.
Within my role, I create the research and strategy upfront. This helps dictate how we'll reach audiences and also informs how we cut trailers, create movie posters, or reach our talent.
Then, we build out creative that will market any film or television show. My job at that point is to strategically advise on how we can make pivots throughout the campaign. This ensures we stay aligned with our audience and find the most successful route for marketing that film or show.
In addition, we have clients with whom we work on strategy-specific projects. We create 60 to 75-page marketing strategy briefs that cover every element of previous TV series getting a new season.
At that point, it's a granular, close-up look at past marketing efforts and how we can improve for the new season. This includes media targeting, influencer opportunities, and brand partnerships.
Those are two major pieces of what I do. On top of that, we also report on everything we do and provide a lot of insights. This is where our data is strongest, as we turn it into storytelling for our production partners. This gives them a better understanding of what worked and what didn't, and how we can be more successful for future campaigns.