A Day in the Life of a Senior Digital Strategist at BOND Entertainment Agency
A senior digital strategist's day is "ever-changing," filled with meetings addressing client needs and preparing other team members with strategy findings for various projects. The role prioritizes "fine-tuning the day," focusing on urgent tasks, setting team expectations, and adhering to timelines, highlighting the dynamic and collaborative nature of the position.
Project Management, Communication, Teamwork, Problem-Solving, Time Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jessica Brooks
Sr. Digital Strategist
BOND Entertainment Agency
University of Arizona; 3.5 years did not graduate
N/A
Creative Writing, Journalism
Arts, Entertainment & Media
Communication and Marketing
Took Out Loans, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Every day is different and involves many meetings to discuss client needs and prepare the team (designers, copywriters, engagement specialists) with strategy findings.
2. A digital strategist's day begins with prioritizing pending projects and setting expectations for the team on how strategy can support their work.
3. Sticking to timelines is crucial in this ever-changing role, and a large part of the job involves ensuring projects stay on track.
Transcript
What does the day in the life of a digital strategist look like?
It definitely varies across our team. Depending on the role you hold, your day will differ. Every single day is really different.
It's pretty much full of meetings all day, covering client needs, servicing decks, and preparing other team members. This includes designers, copywriters, or engagement specialists. We prepare them with our strategy findings for any title we're working on.
The day in the life of a digital strategist is ever-changing. It really just depends on the projects at hand. Personally, it begins with trying to fine-tune the day, finding time to focus on the most important or most quickly approaching projects.
From there, I set expectations for the rest of our team regarding how strategy can deliver back to them. I try to stick to timelines, and I think that's important for everyone. But for this specific role, it's always shifting, and the timeline piece is a huge proponent.