Ashley, ABM Manager / Lead at Fortune 100 Technology Company: Advize Career Interview

A career journey showcasing adaptability and a willingness to "wear many hats," starting with unpaid internships during a recession and culminating in a leadership role at a Fortune 100 technology company, is revealed.

The interviewee's account-based marketing (ABM) management position involves leading a team, leveraging technology for account insights and campaign management, and collaborating extensively with internal and external stakeholders.

Success in this role requires a blend of creative and analytical thinking, strong communication skills, and a collaborative spirit, while the biggest challenge lies in maintaining team motivation amidst high expectations.

The technology marketing industry's cutting-edge nature and the opportunity to work on emerging technologies are highlighted, emphasizing curiosity and the ability to explain complex concepts simply as key to thriving.

The interviewee shares valuable lessons learned, including the importance of teamwork, effective time management developed through undergraduate experiences, and leveraging women-specific networking opportunities to advance a career in marketing.

Aspiring marketers should expect to invest "sweat equity" but will be rewarded with fulfilling and well-compensated opportunities.