Most Important Skills For An ABM Manager At A Top Tech Company
Ashley, an ABM Manager/Lead at a Fortune 100 technology company, highlights the crucial skill of "switching between a creative mind and an analytical mind" throughout the workday, a necessity due to the diverse solutions and audiences covered by their team at Keysight. This "flexibility and ability" to adapt to various tasks and perspectives is key to success in their role.
Flexibility, Analytical Skills, Creativity, Adaptability, Communication
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ashley Beckord
ABM Manager / Lead
Fortune 100 Technology Company
Milwaukee School of Engineering 2011
N/A
Business Management & Admin
Electronics & Semiconductors, Technology
Communication and Marketing
Scholarship Recipient, Took Out Loans, Greek Life Member, Student Athlete, First Generation College Student
Video Highlights
1. Flexibility to switch between creative and analytical thinking throughout the day
2. Ability to adapt focus to different areas and audiences based on the team and solutions involved
3. Accountability for numbers and results while also engaging in creative marketing tasks
Transcript
What skills are most important for a job like Peers?
A key skill for my job is the ability to focus on different topics throughout the day. The actual tasks I do are varied and require switching between a creative and an analytical mindset.
I really enjoy being able to flex both those muscles daily. This is pretty unique for many marketing roles, where you get to do fun things while still being accountable for numbers.
At Keysight, in particular, the ability to switch areas of focus has been critical. We cover a wide breadth of solutions.
Depending on which team member I'm talking to or helping with their plans, we're focused on a different audience and solution. I'm always putting on different hats for the various audiences we're targeting.
So, I think that flexibility and ability to adapt are essential.