How Identity Has Influenced An Account Based Marketing Manager At A Top Tech Company's Career
While finding the majority of marketing teams comprised of women to be a "rare case," the interviewee benefited from women-specific networking groups and mentorship opportunities, gaining crucial coaching on navigating challenges like "getting a seat at the table." These experiences, unavailable to the general public, fostered professional development, strengthened the interviewee's marketing skills, and ultimately advanced their career.
Networking, Mentorship, Women in Technology, Career Development, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ashley Beckord
ABM Manager / Lead
Fortune 100 Technology Company
Milwaukee School of Engineering 2011
N/A
Business Management & Admin
Electronics & Semiconductors, Technology
Communication and Marketing
Scholarship Recipient, Took Out Loans, Greek Life Member, Student Athlete, First Generation College Student
Video Highlights
1. Developed a strong network of professional mentors, predominantly women, providing guidance on navigating career challenges and securing leadership roles.
2. Leveraged gender-specific networking groups and mentorship opportunities to enhance skills in team building and self-branding.
3. Successfully utilized these networks and opportunities to advance her career and become a stronger marketer.
Transcript
As someone who identifies as a woman, how has that impacted how you've navigated your career?
Being a woman in marketing is actually kind of nice because the majority of people on marketing teams are women. This is a rare case, and I appreciate that benefit.
Due to identifying as a woman, there have been opportunities to join specific networking groups and develop a core group of professional mentors who were also women. They could help me navigate specific challenges we might face.
This has definitely helped coach me through moments where you need to figure out how to get a seat at the table as you move up the ranks with people outside of marketing. It also opened up formal mentor opportunities that may not have been possible for the general public.
These opportunities helped me get coaching on how to develop a team and build self-branding. They were nice opportunities that I don't think I would have taken advantage of if I didn't identify as a woman or push myself to make unique connections because of that. These experiences have made me a stronger marketer and advanced my career further, thanks to those tools.