Entry-Level Positions for Aspiring Marketing Coordinators and Specialists
Many entry-level marketing roles exist for undergraduate students, with "coordinator" and "specialist" titles frequently representing initial positions; Ashley recommends exploring these options, perhaps starting general and then specializing, as "you can either start general...or you can just take a guess at one."
Entry-Level Jobs, Marketing Careers, Job Titles, Career Exploration, Specialization
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ashley Beckord
ABM Manager / Lead
Fortune 100 Technology Company
Milwaukee School of Engineering 2011
N/A
Business Management & Admin
Electronics & Semiconductors, Technology
Communication and Marketing
Scholarship Recipient, Took Out Loans, Greek Life Member, Student Athlete, First Generation College Student
Video Highlights
1. Many entry-level marketing positions are available for undergraduate students.
2. Look for roles with titles like "Coordinator," "Associate," or "Specialist." These can often be entry-level, even if they sound advanced.
3. It's possible to start with a general marketing role and then specialize later, or to try a specific area and switch if it's not a good fit.
Transcript
What entry-level positions are there in this field that an undergraduate college student might consider?
There are a ton of entry-level jobs in marketing, which is really nice. Typically, anything coordinator is a good role for someone coming out of college.
Some companies will label these as associate level. One thing I wasn't aware of when I was coming out of school, and I wish I had been, is that some companies actually label things like marketing content specialist.
"Specialist" is a key term to watch out for because that can actually be entry-level. Some firms use it for more advanced roles, but a lot of them use specialist as their first role. So that's a pro tip.
You can find these roles for general marketing coordinator or in digital, content, or events. There's a wide variety out there. You can either start general and learn what specialty interests you, or you can guess at one that sounds interesting. Try it out, and if you don't like it, try a coordinator with a different specialty. Just find where you want to thrive.