What an ABM Manager at a Tech Company Wishes They Had Known Before Entering the Marketing Industry
Ashley, an ABM Manager/Lead at a Fortune 100 tech company, advises that a marketing career, while "glamorous and fun," demands significant "sweat equity" to advance. The payoff, however, is substantial, contradicting the common misconception that marketing professionals are underpaid, as long as one is willing to invest the necessary time.
Marketing Careers, Career Advancement, Work-Life Balance, Compensation and Benefits, Industry Insights
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ashley Beckord
ABM Manager / Lead
Fortune 100 Technology Company
Milwaukee School of Engineering 2011
N/A
Business Management & Admin
Electronics & Semiconductors, Technology
Communication and Marketing
Scholarship Recipient, Took Out Loans, Greek Life Member, Student Athlete, First Generation College Student
Video Highlights
1. Marketing is hard work and requires dedication to succeed.
2. It's possible to earn a good salary in marketing, but it often requires patience and persistence.
3. The reality of a marketing career may differ from the often-perceived glamorous image; it demands significant effort and time investment to advance in the field and achieve financial success.
Transcript
What have you learned about this role that you wish someone would have told you before you entered this industry?
Here's the cleaned transcript:
I think there are two things I wish I'd known before I got into this. Marketing always seems like the glamorous and fun job, which definitely can be true. Don't get me wrong, I have fun, and it is really creative in nature.
But it takes a lot of work to secure a job in marketing, and even more work to really move up the ranks. So if you aren't willing to put in a lot of sweat equity, you should just skip it, in my opinion.
And along those lines, you can actually make a good living in marketing. A lot of my friends were like, "Oh, you're going to get paid pennies." When we were in college, maybe it was biased because I went to an engineering school, and they start out with really good base pay.
I definitely did have to put in the years, and it did pay off once I stuck with it. So you can make a good living if you're willing to put in some time and wait for that payoff.