Main Responsibilities Of An Account-Based Marketing Manager At A Fortune 100 Technology Company
Ashley, an ABM Manager/Lead at a Fortune 100 technology company, leads a team focused on "driving demand and building better relationships within specific accounts" in the Americas, while also providing strategic guidance globally. This includes overseeing a company-wide ABM tech platform and reporting key performance indicators to the chief marketing officer.
Team Management, Demand Generation, Marketing Strategy, Data Analysis, Cross-functional Collaboration
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ashley Beckord
ABM Manager / Lead
Fortune 100 Technology Company
Milwaukee School of Engineering 2011
N/A
Business Management & Admin
Electronics & Semiconductors, Technology
Communication and Marketing
Scholarship Recipient, Took Out Loans, Greek Life Member, Student Athlete, First Generation College Student
Video Highlights
1. Leads a small team responsible for driving demand and building relationships with key accounts.
2. Provides strategic guidance and execution support to other regions running ABM programs.
3. Oversees the account-based marketing technology platform, driving adoption and performance across the global marketing team.
Transcript
What are your main responsibilities within your current role?
In my current role as an account-based marketing manager, I lead a small team. Our team is responsible for driving demand and building better relationships within specific or key accounts for our region.
Keysight is a global company, so I am mainly focused in the Americas. I also provide strategy and execution guidance to our other regions that are running account-based marketing programs.
I roll up all of our reporting to our CMO, our chief marketing officer, at least quarterly, if not monthly. I also oversee an account-based marketing tech platform across our whole global marketing team and really drive adoption and performance for that investment.