Favorite Parts of Working in the Technology Industry as an Account Based Marketing Lead
Ashley, an ABM Manager/Lead at a Fortune 100 technology company, enjoys the marketing industry's "cutting edge tactics" and Keysight's role in testing emerging technologies, finding it "fascinating" to work on "test beds for 6G" while the public experiences 5G rollout, thus highlighting a forward-thinking career in a dynamic field.
Technology, Marketing, Cutting-edge tactics, Innovation, Problem-solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ashley Beckord
ABM Manager / Lead
Fortune 100 Technology Company
Milwaukee School of Engineering 2011
N/A
Business Management & Admin
Electronics & Semiconductors, Technology
Communication and Marketing
Scholarship Recipient, Took Out Loans, Greek Life Member, Student Athlete, First Generation College Student
Video Highlights
1. Ashley enjoys the cutting-edge nature of marketing in the technology industry and sets high standards for her programs.
2. She finds it fascinating to work with clients on developing tests for new technologies, such as 6G.
3. Ashley appreciates being at the forefront of innovation and discovering what industry leaders are developing next.
Transcript
What do you enjoy most about being in your industry?
I love a lot about being in the marketing and technology industries, which Keysight is a part of. As a marketer, I'm pushed to be cutting edge with the tactics we implement.
This is something I'm naturally inclined towards, especially since I spent time in the MarTech and ad tech space. I try to have higher standards for the programs we set up, which is fun.
The technology industry that Keysight is in is fascinating. We help engineers test the technologies they're building, so it's been great to hear what our clients are working on and to develop tests for new products with them.
For example, as the public was seeing 5G rolled out, we were already working on test beds for 6G. It's always fascinating to see what's coming next and what industry leaders are anticipating. That's been a really fun part of being here at Keysight.