A Day In The Life Of An Account Based Marketing Manager At A Fortune 100 Technology Company
A typical day for this ABM Manager involves prioritizing tasks based on business impact, collaborating with internal and external stakeholders in "a few hours of meetings every day," and leveraging Demandbase for account insights and advertising campaign management. The role requires a global perspective, with early and late calls to coordinate with other regional teams, and proactive performance tracking to anticipate potential roadblocks before they escalate to senior leadership.
Project Management, Data Analysis, Teamwork, Communication, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ashley Beckord
ABM Manager / Lead
Fortune 100 Technology Company
Milwaukee School of Engineering 2011
N/A
Business Management & Admin
Electronics & Semiconductors, Technology
Communication and Marketing
Scholarship Recipient, Took Out Loans, Greek Life Member, Student Athlete, First Generation College Student
Video Highlights
1. The day-to-day tasks involve a mix of internal communication and collaboration, strategic planning, and hands-on execution of marketing campaigns, showcasing the dynamic nature of the role.
2. Utilizing account-based marketing (ABM) platforms such as Demandbase is a core aspect of the job, highlighting the importance of technological proficiency and data analysis in ABM.
3. The role demands proactive problem-solving and performance monitoring to ensure goals are met, demonstrating the need for strong analytical and leadership skills. The global aspect of the role is also important to note, showing that the job isn't solely confined to one specific time zone or region and therefore there might be a requirement for flexible work hours and time management skills
Transcript
What does a day in the life of an account-based marketing manager look like?
Most days are pretty similar, but the order and hours can shift. This is especially true because the role is global-ish, and while main responsibilities are in the region, there are early and late calls to connect with other regional counterparts.
Due to that nature and being coast to coast, I typically start my day by catching up on emails that may have come in outside of standard hours. Then, I prioritize the week or day for myself and the team, based on what needs to be done to impact the business and hit goals.
I'm typically in a few hours of meetings every day to connect with internal stakeholders or if we have external plans to kick off. I also spend a couple of hours on Demandbase, our account-based marketing platform.
There, I look at account insights for our key target accounts and advise the team on new opportunities for our programs. I also track our pacing in our marketing performance dashboard to ensure the team is on target for our goals. I try to get ahead of any potential obstacles before senior leadership brings them to me.
Finally, I spend more time back in Demandbase running our advertising programs. I manage those campaigns for our entire global team, whether I'm setting them up or checking performance. That's a key part of my day.