Favorite Parts Of Being An ABM Manager At A Big Tech Company
Ashley, the ABM Manager/Lead, most enjoys the collaborative nature of the role, citing the opportunity to "develop deeper relationships" with clients and internal teams. This strong sense of teamwork, crucial for success and regrouping after setbacks, is a key aspect of what makes the position fulfilling.
Teamwork, Relationship Building, Problem-Solving, Collaboration, Communication
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ashley Beckord
ABM Manager / Lead
Fortune 100 Technology Company
Milwaukee School of Engineering 2011
N/A
Business Management & Admin
Electronics & Semiconductors, Technology
Communication and Marketing
Scholarship Recipient, Took Out Loans, Greek Life Member, Student Athlete, First Generation College Student
Video Highlights
1. Develops deep relationships with clients and internal teams (sales, product)
2. Celebrates wins and collaboratively analyzes unsuccessful programs with team members
3. Enjoys the team-oriented aspect of account-based marketing and problem-solving
Transcript
What do you enjoy most about being in your current role?
What I like most about my current role is the opportunity to develop deeper relationships. This is not only with our target clients but also internally with sales and product counterparts. Account-based marketing allows for strong connections because everyone is invested together when we choose to focus on key audiences.
I've really enjoyed this aspect. It's rewarding to celebrate successes together. If a program isn't as successful as we hoped, it's beneficial to know you're not facing it alone.
You can always regroup with your counterparts to discuss what didn't work and what could be improved. Then, you can try again together to make it successful. That sense of teamwork across the organization is pretty cool.