What Type Of Person Thrives In The Technology Industry, According To An Account Based Marketing Manager At A Fortune 100 Technology Company
Ashley, an ABM Manager/Lead at a Fortune 100 tech company, emphasizes that "curiosity is really key" for success in technology and marketing, requiring individuals to constantly research and anticipate industry trends. A crucial skill, particularly in technology marketing, is the ability to "take something really technical...and explain it to like a 10-year-old," bridging the gap between technical expertise and effective communication.
Curiosity, Communication, Technical aptitude, Simplification skills, Forward-thinking
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ashley Beckord
ABM Manager / Lead
Fortune 100 Technology Company
Milwaukee School of Engineering 2011
N/A
Business Management & Admin
Electronics & Semiconductors, Technology
Communication and Marketing
Scholarship Recipient, Took Out Loans, Greek Life Member, Student Athlete, First Generation College Student
Video Highlights
1. Curiosity is essential for success in technology and marketing.
2. Those who can explain complex technical information simply are highly valued.
3. Staying ahead of industry trends through research is crucial for career advancement.
Transcript
How would you describe people who typically thrive in this industry?
Curiosity is really key for people to succeed, whether you're talking about the technology industry or the marketing industry. If you don't have an interest in what's next or where the industry is headed, you'll always be a step behind.
So if you are curious and can push yourself to keep thinking ahead and doing research, you'll definitely be well off. For the technology industry in particular, you get bonus points if you can take something technical and figure out a way to explain it to a ten-year-old or even a five-year-old.
We kind of tend to expect everyone to be a technical expert once we get into the product weeds. Most of our work when we come up with marketing content is really trying to elevate that message. So bonus points to anyone who can easily do that.