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Steph, Social Media Manager at Re: Advize Career Interview

A Cal Lutheran graduate with a Communications degree and multimedia minor, Steph's career journey exemplifies adaptability and resourcefulness.

Early internships at NBC Universal and Dreamworks led to a pivot into Web3, a co-marketing coordinator role at Mythos Studios, and currently, a Social Media Manager position at Re.

This exciting role involves managing multiple social media platforms, creating engaging content using design software and AI tools, and fostering online communities.

The work requires balancing professional and casual tones across platforms, strategic scheduling, and navigating the complexities of influencer management in the dynamic Web3 space.

Steph's success stems from diverse undergraduate experiences, including leadership roles and multiple internships, highlighting the value of resilience and continuous learning.

Mentorship programs and a proactive approach, including immersion in NFT and memecoin communities, proved monumental to career growth.

This career path offers valuable entry-level opportunities like marketing coordinator or Discord moderator roles, emphasizing the importance of energy, confidence, and a willingness to learn.

The ever-evolving nature of Web3, combined with a supportive company culture, makes this a rewarding and constantly engaging career.

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Steph F.

Social Media Manager

Re

Californa Lutheran University

N/A

Communications

Finance (Banking, Fintech, Investing)

Communication and Marketing

Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student

Watch all of this Advizer's videos below

Career Path of a Co-Marketing Coordinator at Mythos Studio

Steph, a Communications major with a multimedia minor from Cal Lutheran, initially sought a career in entertainment, completing internships at NBC Universal and Dreamworks before the pandemic forced a pivot into Web3. This led to a co-marketing coordinator position at Mythos Studios, a tech startup with Marvel connections, highlighting the adaptability and resourcefulness required to navigate the evolving tech and entertainment landscapes, and the value of programs like co-op careers for career advancement.

Career Path of a Co-Marketing Coordinator at Mythos Studio

Main Responsibilities Of A Social Media Manager At Re

As a Social Media Manager at Re, Steph manages multiple social media accounts, including Twitter, Web3 platforms like Farcaster and the Arena, and LinkedIn, creating content ranging from articles on Medium to memes using Adobe Illustrator and Photoshop. A significant aspect of the role involves "getting the team on Twitter Spaces," fostering online community engagement within the Web3 space, and providing support to amplify team members' online presence.

Main Responsibilities Of A Social Media Manager At Re

A Day in the Life of a Social Media Manager at Re

A social media manager's day begins by engaging with key accounts on Twitter to increase brand visibility, scheduling tweets strategically after 3:00 PM PST, and creating content that capitalizes on current trends while aligning with brand identity; the work requires a balance of professionalism and a more casual, engaging tone—as exemplified by Wendy's—to navigate the differences between platforms like Twitter and LinkedIn.

A Day in the Life of a Social Media Manager at Re

Most Important Skills for a Social Media Manager at Re

Steph, a social media manager, emphasizes the importance of graphic design skills ("basics like Photoshop, Illustrator, and Adobe Premier Pro") alongside embracing AI tools like ChatGPT and Grammarly for efficient content creation. A crucial, less technical skill is empathy, which allows for audience connection and insightful analysis of social media sentiment to "prevent...a tweet [from] getting a lot of backlash."

Most Important Skills for a Social Media Manager at Re

Favorite Parts Of Being A Social Media Manager At Re

Steph, a Social Media Manager in the dynamic Web3 space, thrives on the constant evolution of the industry, stating that "what works today will not work a year from now." This rapid pace, requiring agility and trend-spotting skills, keeps their work engaging and prevents boredom, making each day a new challenge in a constantly shifting marketing landscape.

Favorite Parts Of Being A Social Media Manager At Re

Biggest Challenges Faced by a Social Media Manager at Re

Steph's biggest challenge as a Social Media Manager is managing key opinion leaders (KOLs), or influencers, in the crypto space, describing them as "hard to work with," and recommending that Web3 companies "hand it off to agencies" for this specific task. This reveals a preference for other aspects of the social media management role, and suggests a potential career path divergence away from direct KOL management.

Biggest Challenges Faced by a Social Media Manager at Re

Favorite Parts of Working in the Web3 Industry as a Social Media Manager at Re

Steph, a Social Media Manager, thrives on the ever-evolving nature of the Web3 industry, emphasizing the importance of continuous learning and research to avoid repeating outdated strategies; the constant novelty, analytics, and engaging online community make the career both challenging and fun.

Favorite Parts of Working in the Web3 Industry as a Social Media Manager at Re

What A Social Media Manager At Re Wishes They Had Known Before Entering The Web3 Industry

Steph, a Social Media Manager, thrives in the ever-evolving Web3 industry because "there's always something new," requiring constant research and adaptation of marketing strategies; the analytical nature of the work, coupled with engaging personalities on platforms like Twitter, makes the role fun and rewarding.

What A Social Media Manager At Re Wishes They Had Known Before Entering The Web3 Industry

Entry-Level Positions For Aspiring Social Media Managers

To succeed as a social media manager in Web3, immersion is key; "join NFT and Memecoin communities," actively participating and learning the user experience firsthand, including setting up crypto wallets and engaging in transactions. Further, developing graphic design and video editing skills is crucial, as the field is multifaceted, extending beyond meme coins to encompass DeFi and real-world assets, requiring adaptability to various trends within the crypto space.

Entry-Level Positions For Aspiring Social Media Managers

Significant Career Lesson From A Social Media Manager At Re

Entry-level positions in social media management include marketing coordinator roles and Discord moderator positions, with the latter sometimes serving as a stepping stone to community management. The interviewee highlights that "the energy and confidence and the ambition to be able to learn something and run with it" are highly valued, sometimes outweighing extensive prior experience in securing roles within tech and Web3.

Significant Career Lesson From A Social Media Manager At Re

College Experiences That Helped a Social Media Manager at Re Succeed

Steph's significant career lesson is to "try something new," as unexpected opportunities, like her current role in FinTech, can lead to fulfilling careers. The social media manager emphasizes that job satisfaction stems not only from the title but also from company culture and a supportive manager, noting that "it's the company culture that can affect how you feel about the job."

College Experiences That Helped a Social Media Manager at Re Succeed

How Identity Has Influenced A Social Media Manager At Re's Career

Steph's undergraduate success stemmed not from high grades, but from diverse experiences: "leadership experiences were super helpful to building confidence," including student government, peer advising, and research, coupled with multiple internships to discover career interests and build a strong resume. The most important takeaway, however, was developing resilience: "being able to bounce back from failures is a much more important skill."

How Identity Has Influenced A Social Media Manager At Re's Career
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