A Day in the Life of a Social Media Manager at Re
A social media manager's day begins by engaging with key accounts on Twitter to increase brand visibility, scheduling tweets strategically after 3:00 PM PST, and creating content that capitalizes on current trends while aligning with brand identity; the work requires a balance of professionalism and a more casual, engaging tone—as exemplified by Wendy's—to navigate the differences between platforms like Twitter and LinkedIn.
Communication, Social Media Trends, Content Creation, Brand Management, Digital Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Steph F.
Social Media Manager
Re
Californa Lutheran University
N/A
Communications
Finance (Banking, Fintech, Investing)
Communication and Marketing
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Engaging with other accounts and replying to relevant tweets to increase brand visibility is a crucial part of a social media manager's daily tasks.
2. Understanding the nuances of different social media platforms, such as the more casual tone of Twitter versus the professional tone of LinkedIn, is essential for crafting effective content.
3. A significant portion of the job involves content creation, staying up-to-date on industry trends, and identifying relevant trends to leverage for the brand.
Transcript
What does a day in the life of a social media manager look like?
For me, crypto Twitter moves very fast. The first thing I do is look at specific accounts that are tweeting. These accounts usually have a large following.
On Twitter, to grow your account when you're starting out, you want to respond to these accounts. This helps get your brand out there. In the mornings, I usually see what I can reply to and which accounts I can engage with.
Generally, on Twitter, you don't want to tweet before 3:00 PM PST. It's usually later in the day when you can catch more people. I usually schedule my tweets for after 3:00 PM and try to write as much as I can beforehand. This is especially true on the content creation side.
Then there are meetings with my team, where I catch them up on industry trends. It involves a lot of writing. As a social media manager, it's important to see which trends you can jump on and which ones to step back from. You also have to consider what aligns with the brand.
One challenge for brands on Twitter is figuring out how unhinged they can be. Twitter is very different from LinkedIn, which is more professional and suit-and-tie. Twitter is more casual and fun.
Wendy's is a great example. They paved the way for accounts to be more casual with their audience. To answer your question, it's really a lot of information gathering and staying aware of what's trending at the moment.