Most Important Skills for a Social Media Manager at Re
Steph, a social media manager, emphasizes the importance of graphic design skills ("basics like Photoshop, Illustrator, and Adobe Premier Pro") alongside embracing AI tools like ChatGPT and Grammarly for efficient content creation. A crucial, less technical skill is empathy, which allows for audience connection and insightful analysis of social media sentiment to "prevent...a tweet [from] getting a lot of backlash."
Graphic Design, AI Literacy, Social Media Trends, Empathy, Data Analysis
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Steph F.
Social Media Manager
Re
Californa Lutheran University
N/A
Communications
Finance (Banking, Fintech, Investing)
Communication and Marketing
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Graphic design skills (using tools like Photoshop, Illustrator, Canva): The ability to create visually appealing content is crucial for social media success, especially in fast-paced environments like tech startups where dedicated design teams might be limited.
2. AI literacy and utilization (tools like ChatGPT, Grammarly): Understanding and effectively using AI tools for tasks such as summarizing information, improving writing, and speeding up content creation processes is becoming increasingly important.
3. Empathy and audience analysis: Connecting with an audience on an emotional level, understanding their sentiments, and using this insight to create better content and anticipate potential negative responses is a key skill for a Social Media Manager.
Transcript
What skills are most important for a job like yours?
Here's the cleaned transcript:
One skill is graphic design. You don't have to be an artist, but it's good to have the basics, like knowing how to use Photoshop, Illustrator, and Adobe Premiere Pro for basic video editing.
Now, there are other tools like Canva or other AI tools that can help you edit faster, such as CapCut. When it comes to being a social media manager and staying competitive, you want to make sure you have these skills. This is in case you need to edit something or put something together quickly.
This is especially true in the tech startup space. In entertainment companies, they might have someone on the team who specifically handles this. However, in a tech startup, you often don't have that team capacity. So, you want to ensure you have those skills or continue to refine them.
Literacy with AI is another important skill. We're starting to see a lot of jobs in the tech industry being affected because they're being replaced by AI. I don't want people to be afraid of AI; I think it's important to embrace it and adapt by incorporating it into your skillset.
For example, ChatGPT is really helpful for taking a large body of information and summarizing it into quick bits. It's about embracing and using it to process information faster. ChatGPT can't perfectly replicate human writing yet; it won't sound entirely human, especially on platforms like Twitter where it might miss the tone.
It's a tool, but it won't replace a human being, at least not yet, because it lacks that human aspect. So, graphic design and embracing AI tools like ChatGPT and Grammarly can help clean up your copy.
Something else crucial for this role is being open to trends. You need to see what's happening in the space and be able to comment on it, spotting those patterns.
Another skill is empathy. When you're posting a tweet, you want to be able to analyze and connect with your audience, understanding how the tweet is resonating with them.
In the past, when I was a marketing coordinator, I would look at tweets and gauge the general sentiment. I'd try to attach an emotion to it and see what I could recommend later on. If a tweet received a lot of backlash, I'd consider what the company could do to prevent that in the future and what insights could be gained.
A lot of that requires empathy. People feel the way they do for a reason. To meet them where they are, empathy is key. So, those are the skills needed for social media.