Biggest Challenges Faced by a Social Media Manager at Re
Steph's biggest challenge as a Social Media Manager is managing key opinion leaders (KOLs), or influencers, in the crypto space, describing them as "hard to work with," and recommending that Web3 companies "hand it off to agencies" for this specific task. This reveals a preference for other aspects of the social media management role, and suggests a potential career path divergence away from direct KOL management.
Influencer Relations, Web3 Marketing, Social Media Management, Client Communication, Project Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Steph F.
Social Media Manager
Re
Californa Lutheran University
N/A
Communications
Finance (Banking, Fintech, Investing)
Communication and Marketing
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Managing relationships with Key Opinion Leaders (KOLs) or influencers is a significant challenge in social media management, requiring strong interpersonal skills and potentially necessitating the use of agencies for larger projects.
2. There are various career paths in social media management, including specializing in influencer partnerships, which may involve working with agencies or directly managing KOL relationships.
3. Working in the Web3 space offers additional opportunities within social media management, particularly concerning influencer collaborations and promotion of crypto projects on platforms like Twitter.
Transcript
What is your biggest challenge in your current role?
The biggest challenge for me, personally, is working with KOLs. KOLs are key opinion leaders, similar to influencers in crypto.
As a social media manager, I don't enjoy managing influencer relationships. They can be hard to work with, and it's just not for me.
I know there are job paths for this, especially in agencies for both Web2 and Web3, focusing on influencer partnerships. It involves maintaining relationships and having them promote your token or project, write threads, and host Twitter Spaces.
While I like the partnership aspect, handling influencers directly is always a challenge. It's difficult to ensure they fulfill their requirements.
If a Web3 company needs this, I recommend handing it off to an agency or hiring someone specifically for this role. There are opportunities, but managing these relationships can be tricky. That's my biggest challenge: handling KOLs.