Favorite Parts Of Being A Social Media Manager At Re
Steph, a Social Media Manager in the dynamic Web3 space, thrives on the constant evolution of the industry, stating that "what works today will not work a year from now." This rapid pace, requiring agility and trend-spotting skills, keeps their work engaging and prevents boredom, making each day a new challenge in a constantly shifting marketing landscape.
Web3 Marketing, Digital Marketing, Social Media Management, Agile Thinking, Trend Spotting
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Steph F.
Social Media Manager
Re
Californa Lutheran University
N/A
Communications
Finance (Banking, Fintech, Investing)
Communication and Marketing
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. The fast-paced and ever-changing nature of Web3 marketing keeps the work engaging and prevents boredom.
2. The need to be agile and adapt to new trends is a constant challenge that requires creativity and problem-solving skills.
3. The role allows for continuous learning and growth as new technologies and marketing strategies emerge in the Web3 space.
Transcript
What do you enjoy most about being in your current role?
What I really like about my role is that every day is different. There's always a new connection to be made, and it's cool to see the account grow.
I also enjoy that my work is in Web3. I love NFTs and crypto, and it's fascinating to see how this space moves so fast. Compared to other industries, there's always something new.
That's what I like about it. When it comes to Web3 marketing, what works today won't work a year from now. This is very different from Web2 marketing, where you typically follow a repeatable process. In Web3, things change constantly.
For example, when companies want to release a token, they often run an airdrop. A couple of months ago, the way to do this was by using platforms like Z Lee Galaxy and other social growth tools to get more people into your product and farm the token.
However, this approach isn't sustainable anymore. The problem is that people tend to sell the tokens immediately, which isn't ideal for a protocol.
My point is that to market effectively, you have to be agile and able to spot what's trending, specifically in Web3. Things are always changing, and that's what I like about it. I don't get bored with this job; there's always something new to do. No two days are the same.