Entry-Level Positions For Aspiring Social Media Managers
To succeed as a social media manager in Web3, immersion is key; "join NFT and Memecoin communities," actively participating and learning the user experience firsthand, including setting up crypto wallets and engaging in transactions. Further, developing graphic design and video editing skills is crucial, as the field is multifaceted, extending beyond meme coins to encompass DeFi and real-world assets, requiring adaptability to various trends within the crypto space.
Web3, Social Media Marketing, NFT, Cryptocurrency, Community Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Steph F.
Social Media Manager
Re
Californa Lutheran University
N/A
Communications
Finance (Banking, Fintech, Investing)
Communication and Marketing
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. To succeed in Web3 social media, immerse yourself in online communities like Discord and Telegram, engaging with NFT and meme coin groups to understand user behavior and identify opportunities.
2. Develop strong graphic design and video editing skills, as these are highly valuable in creating engaging social media content within the Web3 space.
3. Explore the diverse facets of Web3 beyond the hype surrounding meme coins, including DeFi, staking, and real-world assets, to uncover hidden career paths and opportunities within the industry.
Transcript
What have you learned about this role that you wish someone had told you before you entered the industry?
If you want to work in Web3 or social media, be on Twitter. That's the biggest thing. Join NFT groups and buy an NFT to learn the experience of setting up a MetaMask or a Coinbase wallet. Physically buying an NFT is a journey in itself.
Through this process, you'll start to understand the user interface and user experience of doing that, or buying a meme coin and going on-chain. When you buy something, let's say Ethereum, you'd go to Coinbase. Everything on Ethereum is peer-to-peer.
You'll want to move that crypto onto a wallet address that sits on your web browser. From there, you can swap it for a meme coin or buy an NFT. This is where the on-chain experience happens. Understanding this helps you grasp why users feel and act the way they do.
So, set up a wallet and join NFT and meme coin communities. While Discord was the place to be for meme coin communities in 2021 and 2022, there's now a shift towards Telegram. A lot of communities are congregating there.
Sometimes, opportunities pop up when you're involved in these communities. You might be asked to be a moderator. For instance, I'm in a meme coin community called "No Chill." They asked for help creating memes, and in return, they sent me meme coins as a thank you.
The best way to experience community is to experience it yourself. Join these online communities and observe what works and what doesn't. If I could talk to myself back then, I would just join as many as I could. You don't even have to buy anything; you can just lurk and learn how these communities run.
If I could go back, I would polish my graphic design and video editing skills. I didn't realize how much I would need them, especially for this job, being ready to edit something.
Just immerse yourself more and be open. There are so many pockets within crypto and Web3, including NFTs, meme coins, and DeFi. In DeFi, people deposit crypto into a protocol and earn passive yield. That's its own bubble, and DeFi is its own bubble.
Explore beyond what people usually hear first, like meme coins, which are popular now because of Pepe. Sheba Inu was also huge in 2021 and 2022. If you dive deeper, you'll find the DeFi aspect and real-world asset opportunities.
Right now, people might have a versatile reaction when they hear NFTs and Bored Apes, and I get that. NFTs have taken a backseat during this bull market. But there's so much more out there. Don't feel discouraged just because some NFTs didn't work out. There are still many opportunities available.