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Ethan, Marketing Analyst at IMT Residential: Advize Career Interview
Ethan's career journey, from Cal Poly Entrepreneurs Club officer to authorpreneur to Marketing Analyst at IMT Residential, showcases a dynamic approach to professional development.
A willingness to explore diverse opportunities, coupled with a strong foundation in analytical skills and Microsoft Excel proficiency, led to a rewarding position in the real estate industry.
The work, while "very Excel heavy," includes creating crucial reports, optimizing marketing spend, and contributing directly to company occupancy goals.
A supportive company culture and a focus on continuous learning through online courses have been key to success, along with strong time management skills and self-accountability.
The importance of networking and pursuing passions, even if unconventional, are highlighted as crucial elements for career fulfillment.
Students seeking a career in marketing or real estate can glean invaluable insights from Ethan's experience, particularly regarding the challenges of the current job market and the transferable value of diverse skillsets.
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Ethan Turer
Marketing Analyst
IMT Residential
Cal Poly SLO
N/A
Majors
Industries
Job Functions
Traits
Entrepreneurship
Real Estate
Communication and Marketing
Honors Student
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Career Path Of A Marketing Analyst At IMT Residential
Ethan's career path has been anything but linear, starting with "try[ing] everything and see[ing] what sticks," from a Cal Poly Entrepreneurs Club officer role to a first business hire at a startup, then authoring and marketing a book on cryptocurrency ("authorpreneur"), and finally, seeking stability as a Marketing Analyst at a large real estate firm where the work is "very Excel heavy." This progression showcases a willingness to explore diverse opportunities and adapt to different work environments.
Main Responsibilities Of A Marketing Analyst At IMT Residential
Ethan's main responsibility as a Marketing Analyst at IMT Residential is creating reports "tracking things for the company, like occupancy rates, um, conversion rates for our website," ensuring marketing spend optimization across platforms like Google Ads to maximize occupancy rates and achieve company goals, ideally reaching "97% occupancy."
A Day In The Life Of A Marketing Analyst At IMT Residential
Ethan's role as a Marketing Analyst at IMT Residential involves a variable workload, with Mondays being particularly demanding due to the creation of three reports, including a company-wide report that "takes over two hours to create". The position also includes consistent email communication, various meetings inherent to corporate work, and a continuous learning process as Ethan admits to having made mistakes early in their career.
Most Important Skills For A Marketing Analyst At IMT Residential
Ethan, a Marketing Analyst, emphasizes strong analytical skills and proficiency in Microsoft Excel as crucial, noting "over 10 years of experience working with Microsoft Excel," and a commitment to continuous learning through courses on Google Analytics, Canva, and Hootsuite, reflecting a career built on adaptability and embracing new technologies like Excel macros.
Favorite Parts of Being a Marketing Analyst at IMT Residential
Ethan's enjoyment of his Marketing Analyst role at IMT Residential stems from a supportive company culture with "an open door policy," even at the VP level, and a manager who allows for growth and mistakes rather than micromanaging. This contrasts sharply with previous experiences across various company sizes and industries, highlighting the importance of considering management style and company culture when evaluating career opportunities.
Biggest Challenges Faced by a Marketing Analyst at IMT Residential
Ethan's biggest challenge as a newly hired Marketing Analyst at IMT Residential was the "learning curve of being in a new organization, a new industry, a new role," requiring significant time management skill development. This initial overwhelming workload pushed Ethan to improve efficiency and communication with their boss, ultimately leading to better workflow management and improved performance.
Favorite Parts Of Working In The Real Estate Industry As A Marketing Analyst
Ethan, a Marketing Analyst in the real estate industry, appreciates the straightforward nature of the work: "everyone gets it...the goal is to get people to sign a lease," making success easily measurable. However, the competitive market, especially with increased supply impacting occupancy rates, presents ongoing challenges and opportunities for strategic thinking.
What Type Of Person Thrives In The Real Estate Industry, According To A Marketing Analyst At IMT Residential
Ethan, a Marketing Analyst at IMT Residential, highlights the importance of "attention to detail" and a "good attitude working with customers" for success in the real estate industry, noting that it's "almost like sales, but more focused on the needs of the tenant." This focus on relationship-building and meticulous attention to contractual details are key skills for thriving in this field.
What A Marketing Analyst At IMT Residential Wishes They Had Known Before Entering The Real Estate Industry
Ethan's experience transitioning from AI and publishing to real estate marketing highlighted the crucial role of "self-accountability" and strong project management skills, emphasizing that success hinges on the ability to "manage your own time" and consistently meet goals without direct supervision. This self-discipline, vital in any field, proved transferable, showcasing the importance of personal drive beyond specific industry expertise.
Entry-Level Positions for Aspiring Marketing Analysts at IMT Residential
Ethan, a Marketing Analyst, reveals a brutally honest perspective on entry-level positions, stating that "the entry-level jobs are now being repackaged as just jobs," forcing recent graduates to compete with those possessing years of experience. The most valuable advice offered is the importance of networking, emphasizing that "growing your network is probably gonna be one of the most valuable things" for career success in a challenging job market.
Significant Career Lesson From A Marketing Analyst At IMT Residential
Ethan's significant career lesson is the value of following one's curiosity, even if it means taking unconventional paths like "writing a book," which involved a substantial opportunity cost. This approach, while not financially lucrative in the traditional sense, has resulted in a more fulfilling and well-rounded career experience than a strictly linear path, enabling the development of diverse skills and knowledge across various industries.
College Experiences Helping Marketing Analyst At IMT Residential Succeed
To prepare for a successful career, Ethan suggests identifying top interests and fully committing to them, using a "decision tree" approach to explore options. This commitment, exemplified by their deep involvement in Cal Poly's entrepreneurship program, led to valuable networking opportunities and ultimately, their current position, proving that "the more you put your time and energy into something, the more results come out."
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