Most Important Skills For A Marketing Analyst At IMT Residential
Ethan, a Marketing Analyst, emphasizes strong analytical skills and proficiency in Microsoft Excel as crucial, noting "over 10 years of experience working with Microsoft Excel," and a commitment to continuous learning through courses on Google Analytics, Canva, and Hootsuite, reflecting a career built on adaptability and embracing new technologies like Excel macros.
Data Analysis, Microsoft Suite, Marketing Tools, Lifelong Learning, Analytical Skills
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ethan Turer
Marketing Analyst
IMT Residential
Cal Poly SLO
N/A
Entrepreneurship
Real Estate
Communication and Marketing
Honors Student
Video Highlights
1. Proficiency in Microsoft Excel is crucial, with the interviewer highlighting over 10 years of experience using it across various roles.
2. Familiarity with marketing tools such as Google Analytics and Canva is beneficial.
3. A commitment to lifelong learning and adapting to new technologies and innovations is essential for success in the field of marketing analysis, as the field is constantly evolving.
Transcript
What skills are most important for a job like yours?
Anything I would say under the umbrella of analytical skills, I've been working in Excel since high school. That's over 10 years of experience with Microsoft Excel. I'd say that has probably been the most helpful tool I've had, as every internship or job has used Excel in some way.
If I had one piece of advice, it's to be comfortable in Excel or the Microsoft suite in general. Other than that, I've taken a few classes on Google Analytics and know how to use marketing tools like Canva, which is how I created this background.
Hootsuite is another example of a tool for social media campaigns. I consider myself a lifelong learner and don't stop learning just because I'm not in college anymore. The way to succeed nowadays is to constantly learn new things, as there are always new innovations.
I chose entrepreneurship because I love learning, trying new things, and growing as a person, both individually and within a company. I believe that's why I succeed in this role; I'm not afraid to keep learning and growing.
There are definitely skills helpful within a specific role. For instance, I just got approved to learn how to use macros in Excel. I'm taking a new course on macros, which is like the developer function of Excel. It's advanced and teaches you how to automate repetitive tasks, which is a very useful tool. That's going to be my next endeavor.