Favorite Parts Of Working In The Real Estate Industry As A Marketing Analyst
Ethan, a Marketing Analyst in the real estate industry, appreciates the straightforward nature of the work: "everyone gets it...the goal is to get people to sign a lease," making success easily measurable. However, the competitive market, especially with increased supply impacting occupancy rates, presents ongoing challenges and opportunities for strategic thinking.
Marketing, Data Analysis, Competitive Analysis, Real Estate, Business Strategy
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ethan Turer
Marketing Analyst
IMT Residential
Cal Poly SLO
N/A
Entrepreneurship
Real Estate
Communication and Marketing
Honors Student
Video Highlights
1. The real estate industry's clear goal of securing leases makes it easy to measure success.
2. The competitive nature of the industry necessitates innovative strategies to stand out.
3. Analyzing market factors like supply and demand allows for informed decision-making and problem-solving.
Transcript
What do you enjoy most about being in your industry?
I'm still pretty new to the real estate industry. I would say I enjoy the fact that everyone gets it. It's not that complicated; everyone knows the goal is to get people to sign a lease.
That's the success metric. If Zillow or apartments.com, or whatever website, is helping companies like mine get more people to live in our complexes and units, they know they're doing a good job. That's how they structure their websites and build relationships with us.
They know they are successful if they achieve that. The same thing applies to marketing companies and the software we use. They know they're successful if they help us convert leads to leases. So, I like how straightforward it is.
It's not very complicated to tell if you're doing a good job. The only thing is that it's very competitive. If you think about where you've lived, there were probably many opportunities, many places you could sign a lease.
That competition is where the question becomes: how do you set yourself apart? That's something I think about a lot, and so does my company. For instance, during the pandemic, they had a lot of new buildings under construction.
These are all open for business now, and they weren't before. This means there's more supply, while demand is pretty much the same. If you have more supply and the demand is constant, that will affect your occupancy rates. So, stuff like that is interesting to me.
But yeah, I like how straightforward the industry is for the most part.