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What Type Of Person Thrives In The Real Estate Industry, According To A Marketing Analyst At IMT Residential

Ethan, a Marketing Analyst at IMT Residential, highlights the importance of "attention to detail" and a "good attitude working with customers" for success in the real estate industry, noting that it's "almost like sales, but more focused on the needs of the tenant." This focus on relationship-building and meticulous attention to contractual details are key skills for thriving in this field.

Communication, Attention to Detail, Customer Service, Relationship Building, Sales

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Ethan Turer

Marketing Analyst

IMT Residential

Cal Poly SLO

N/A

Entrepreneurship

Real Estate

Communication and Marketing

Honors Student

Video Highlights

1. People who thrive in the real estate industry possess strong communication skills to interact effectively with clients and secure leases.

2. Attention to detail is crucial for ensuring contracts are accurate and client needs are met.

3. A positive attitude and strong customer service skills are essential for building relationships and providing excellent service, which are important in any industry but especially valuable in real estate.

Transcript

How would you describe people who typically thrive in this industry?

It helps to know what success looks like. For example, are you good at communicating with people to get them to sign a lease?

Attention to detail is also very important. People are signing contracts, so you need to pay attention to their needs and what they are asking.

When you give them a tour of your property, are you answering all their questions? There's an extra touch involved when building relationships.

It's almost like sales, but more focused on the needs of the tenant. I would say that having attention to detail and a good attitude when working with customers is helpful. These are probably important skills in any industry, but I've noticed them in real estate too.

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