Career Path Of A Marketing Analyst At IMT Residential
Ethan's career path has been anything but linear, starting with "try[ing] everything and see[ing] what sticks," from a Cal Poly Entrepreneurs Club officer role to a first business hire at a startup, then authoring and marketing a book on cryptocurrency ("authorpreneur"), and finally, seeking stability as a Marketing Analyst at a large real estate firm where the work is "very Excel heavy." This progression showcases a willingness to explore diverse opportunities and adapt to different work environments.
Career Exploration, Entrepreneurship, Marketing, Data Analysis, Adaptability
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ethan Turer
Marketing Analyst
IMT Residential
Cal Poly SLO
N/A
Entrepreneurship
Real Estate
Communication and Marketing
Honors Student
Video Highlights
1. Ethan's diverse career path showcases the value of exploring different opportunities. Starting with extracurricular involvement in the Cal Poly Entrepreneurs Club, he transitioned through various roles including his first job at a startup, authorpreneurship, and finally, a Marketing Analyst position at a stable real estate firm. This highlights that career progression isn't always linear and that diverse experiences can be valuable.
2. Ethan's experience as an 'authorpreneur' demonstrates the entrepreneurial mindset applicable beyond starting a company. He successfully combined his passion for cryptocurrency with his writing skills, self-publishing a book and building a personal brand. This showcases creativity, marketing skills, and the ability to build a business from the ground up.
3. His current role as a Marketing Analyst at a large real estate firm provides a look into the analytical skills and attention to detail required for data-driven decision-making in marketing. The description of his responsibilities illustrates the practical application of analysis for strategic decision-making within a corporation, which is essential for many marketing roles
Transcript
Could you walk me through your career path, starting with your experiences in college and any internships or jobs you had before your current role?
My career path started in college as an officer for the Cal Poly Entrepreneurs Club. This experience taught me about the different entrepreneurship paths available. You don't have to start your own business; you can work for a startup or become an "intrapreneur" by innovating within an existing company.
Through that club, I found my first internship at Postgrad, which was formerly Unanimous AI. I was their first business hire, responsible for program management, from creating online events to building community. It was a great opportunity, my first real career experience.
Unfortunately, working for that startup didn't work out due to a lack of funding. My next career opportunity came during the pandemic. A friend from Cal Poly published a book, which inspired me.
I had an idea for a book about cryptocurrency and Bitcoin, a subject I was learning a lot about. I even came up with my own cryptocurrency concept. I decided to write a book about this idea, coining the term "authorpreneur" – where your book essentially becomes your business.
I created an author website, ethan tur.com, and even went on a book tour across the western United States in my van. It was a fun way to spend the pandemic, culminating a year of writing with the experience of selling my book.
Because of this, my publisher hired me to help other authors market and sell their books. I joined another startup, working for my publisher for just over a year, teaching authors marketing strategies.
Recently, within the last three months, I joined a real estate firm in Los Angeles. They are not a startup, with over 500 employees. I was looking for more stability, as I've worked in multiple startups and different company types.
I'm at a stage where I want to become a subject matter expert. I'm now a marketing analyst for this real estate firm, spending a lot of time doing research and analytics. My work is very Excel-heavy, creating reports for vice presidents and requiring attention to detail.
It's been a wild career ride, but I expected this when I chose entrepreneurship. There isn't one specific path; it's more about trying different things to see what works. That's how my career has unfolded so far.