Main Responsibilities Of A Marketing Analyst At IMT Residential
Ethan's main responsibility as a Marketing Analyst at IMT Residential is creating reports "tracking things for the company, like occupancy rates, um, conversion rates for our website," ensuring marketing spend optimization across platforms like Google Ads to maximize occupancy rates and achieve company goals, ideally reaching "97% occupancy."
Data Analysis, Marketing Analytics, Digital Marketing, Google Analytics, Excel
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Ethan Turer
Marketing Analyst
IMT Residential
Cal Poly SLO
N/A
Entrepreneurship
Real Estate
Communication and Marketing
Honors Student
Video Highlights
1. Analyzing marketing campaign performance and making data-driven decisions to optimize spending and improve ROI
2. Tracking key performance indicators (KPIs) such as occupancy rates, conversion rates, and net percentage to measure the success of marketing efforts
3. Utilizing advanced spreadsheet software (like Excel) to create comprehensive reports that inform strategic marketing decisions
Transcript
What are your main responsibilities within your current role?
My main responsibility is creating reports in Excel. These reports track company metrics like occupancy and conversion rates for our website.
We spend a lot of money on marketing, often in the six figures. I need to ensure this spending is effective and that we are optimizing our marketing efforts.
We don't want to waste money on ineffective channels. For example, money spent on getting people to sign a lease often goes towards platforms like Zillow.
If you search for "apartments near me" on Google, my job is to make sure you click on our website. This means ranking high on Google, which involves pay-per-click advertising.
We track backend metrics to ensure we're using the right keywords and spending money effectively on Google, optimizing our campaigns.
Ultimately, our success is measured by metrics like occupancy rates. Another key metric is "percent net," which tracks how many people are actually moving into our properties at a given time.
If we are doing our job well, the campaigns we fund will lead to high occupancy. Ideally, we aim for 100% occupancy, but our goal is 97%.
Achieving 97% to 100% occupancy means we are doing a good job and our VPs are happy. They are happier when the company is meeting its goals, so that's my job.