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Lisa, Digital Media Manager at Investment Management Company: Advize Career Interview
A marketing degree and interactive media skills formed a strong foundation for a successful career path, beginning with a co-op program at Liberty Mutual and progressing to a marketing specialist role at Harvard Pilgrim Healthcare.
The current position as Digital Media Manager at an investment management company involves managing numerous global websites, adhering to strict financial regulations, and leading large-scale digitization projects.
This dynamic role demands strong networking skills, effective time management, and adaptability across diverse international teams and cultures.
The work offers immediate visual results and a collaborative environment, though navigating varying work styles presents a key challenge.
Success in this field hinges on strong interpersonal skills, a willingness to learn, and consistent high-quality project delivery.
A significant career lesson learned is the importance of building genuine relationships and consistently strong performance.
Undergraduate students interested in similar careers should explore diverse internships, embrace personal passions, and actively network to discover opportunities.
The unique experiences of this professional, incorporating international upbringing and diverse interests, demonstrate the value of embracing one's individual identity and actively seeking out supportive communities.
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Lisa Li
Digital Media Manager
Investment Management Company
Northeastern University, 2019
UCLA Anderson School of Management
Majors
Industries
Job Functions
Traits
Marketing
Finance (Banking, Fintech, Investing)
Communication and Marketing
LGBTQ
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Career Path of a Digital Media Manager at Investment Management Company
Lisa's career path began with a marketing degree from Northeastern, combining it with interactive media, and then involved a "six-month rotation co-op program" at Liberty Mutual, followed by a marketing specialist role at Harvard Pilgrim Healthcare (now Point32 Health), where digital marketing experience led to the current Digital Media Manager position at MMS. This journey showcased a blend of formal education, practical internships, and transferable skills gained through extracurricular involvement in rugby, demonstrating a consistent growth in digital expertise.
Responsibilities of a Digital Media Manager at a Financial Services Firm
Lisa's main responsibilities as Digital Media Manager encompass managing "23 or 24 global websites," including translated content, and internal visual content, all while adhering to strict branding and "EDA guidelines" within financial services regulations. This role, unlike previous positions, introduces the unique challenge of navigating these financial regulations, a learning experience gained on the job.
A Day In The Life Of A Digital Media Manager At An Investment Management Company
A Digital Media Manager's day includes "30% routine work," such as managing a constant flow of international communications and minor web edits, but the majority focuses on large-scale digitization projects. This role involves modernizing traditionally analog systems, as exemplified by the launch of a new website for German institutions and consultants, showcasing the dynamic and project-driven nature of the position.
Most Important Skills For A Digital Media Manager At An Investment Company
Lisa, a Digital Media Manager, emphasized the importance of networking and understanding the company's structure ("get to know everyone, get to know who are the major players") to navigate tight deadlines and successfully execute projects. Effective time management, delegation, and honest self-assessment of workload capacity are also crucial for preventing project failures and building positive working relationships.
Favorite Parts Of Being A Digital Media Manager At Investment Management Company
Lisa's favorite aspects of her Digital Media Manager role include the "creativity aspect" and the supportive team environment. The freedom and trust given to Lisa, allowing for independent project execution and fostering a collaborative atmosphere, are highlighted as key contributors to job satisfaction.
Biggest Challenges Faced by a Digital Media Manager at an Investment Firm
Lisa's biggest challenge as a Digital Media Manager is navigating international, cross-functional teams and their varying cultural approaches to work; the need to adapt to differing work styles, such as the "on time disciplined" culture of Japan versus others, required Lisa to proactively manage time and expectations to ensure project success and support colleagues globally.
Favorite Parts of Working in the Finance Industry as a Digital Media Manager
Lisa, a Digital Media Manager, enjoys the immediate visual results of her work in digital marketing, stating that "it's awesome to be able to see...it just pops up". This instant gratification, a stark contrast to projects with less tangible outputs, boosts Lisa's motivation and allows for better reflection on their efforts.
What Type Of Person Thrives In The Investment Management Industry According To A Digital Media Manager At An Investment Firm
Lisa, a Digital Media Manager in investment management, highlights the importance of strong interpersonal skills, stating that "you have to know who you're working with and you have to be liked," as crucial for success. The ability to learn on the job and a genuine enjoyment of collaboration, even "going back into office," further contributes to thriving in this field.
What a Digital Media Manager at an Investment Management Company Wishes They Had Known Before Entering the Investment Management Industry
Lisa, a Digital Media Manager, found the role "quite niche," offering unique skillsets and cross-functional collaboration with project managers and international teams—an experience exceeding expectations. However, the specialized nature of the position was something that was not fully appreciated before entering the field.
Entry-Level Positions for Aspiring Digital Media Managers
Lisa, a Digital Media Manager, advises undergraduates seeking entry-level marketing positions to explore diverse internships or entry-level roles, even if the job description is unexpected—she herself benefited from an "internal rotational program" that exposed her to various marketing departments. This helped Lisa discover her passion for digital marketing, highlighting the value of experimentation and risk-taking, such as pursuing startup internships, early in one's career to discover what one does and does not want.
Career Lesson From a Digital Media Manager at an Investment Firm
Lisa's most significant career lesson is that "you are only as good as your last project," emphasizing the importance of consistently strong performance and leaving positive lasting impressions. This includes owning mistakes, building genuine relationships ("not treating everyone transactionally"), and recognizing that networking and positive interactions can be invaluable in navigating career challenges.
College Experiences That Helped a Digital Media Manager at an Investment Management Company Succeed
Lisa's extensive involvement in college rugby, initially perceived as detracting from academic pursuits, unexpectedly became a significant career asset; "almost every job interview...has been 50% of the time people being like...that's so interesting. That's so cool," highlighting the value of pursuing passions and demonstrating leadership outside traditional career paths. This experience led Lisa to advise undergraduates to "have fun, do what you're passionate about," emphasizing that time invested in personal interests is not wasted.
How Identity Has Influenced A Digital Media Manager's Career At An Investment Firm
Lisa's diverse background—including international upbringing, queer identity, and non-traditional appearance for an Asian woman—initially perceived as potential career setbacks, unexpectedly became assets, particularly with the rise of EDI initiatives. Leveraging this unique identity and actively seeking out resources like "fellowship programs" and networking within communities such as "woman in sports tech," helped Lisa find success, culminating in a current role where shared experiences with her manager fostered strong professional relationships.
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