Responsibilities of a Digital Media Manager at a Financial Services Firm
Lisa's main responsibilities as Digital Media Manager encompass managing "23 or 24 global websites," including translated content, and internal visual content, all while adhering to strict branding and "EDA guidelines" within financial services regulations. This role, unlike previous positions, introduces the unique challenge of navigating these financial regulations, a learning experience gained on the job.
Global Website Management, Content Management and Translation, Brand Management and Guidelines, Financial Regulations and Compliance, Digital Asset Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lisa Li
Digital Media Manager
Investment Management Company
Northeastern University, 2019
UCLA Anderson School of Management
Marketing
Finance (Banking, Fintech, Investing)
Communication and Marketing
LGBTQ
Video Highlights
1. Managing multiple global websites and translated content
2. Maintaining and organizing internal visual content within branding guidelines
3. Adhering to strict regulatory guidelines for financial services
Transcript
What are your main responsibilities within your current role?
My main responsibilities include maintaining any digital assets under our blanket mss.com. We manage 23 or 24 global websites and all the translated content for regions like Japan, Germany, and Spain.
We also manage internal visual content and how it's organized within our larger ecosystem. We work strictly within branding guidelines for company and financial services. While it's a bit strict, we still have quite a bit of creative freedom within those guidelines.
What's different from my current role compared to previous ones is that there are also very strict EDA guidelines we have to follow. We also need to ensure we're up to financial regulations. That's something definitely important to know. You'll learn this on the job; you don't necessarily need to know it beforehand, but it's important to keep in mind when doing this line of work.