Career Path of a Digital Media Manager at Investment Management Company
Lisa's career path began with a marketing degree from Northeastern, combining it with interactive media, and then involved a "six-month rotation co-op program" at Liberty Mutual, followed by a marketing specialist role at Harvard Pilgrim Healthcare (now Point32 Health), where digital marketing experience led to the current Digital Media Manager position at MMS. This journey showcased a blend of formal education, practical internships, and transferable skills gained through extracurricular involvement in rugby, demonstrating a consistent growth in digital expertise.
Digital Marketing, Interactive Media, Marketing, Web Management, Rotational Programs
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lisa Li
Digital Media Manager
Investment Management Company
Northeastern University, 2019
UCLA Anderson School of Management
Marketing
Finance (Banking, Fintech, Investing)
Communication and Marketing
LGBTQ
Video Highlights
1. Lisa's untraditional path to a career in digital media management, combining her artistic interests with a practical marketing major.
2. Her internships at Liberty Mutual and Harvard Pilgrim Healthcare provided valuable experience in various aspects of marketing, including email marketing, event planning, PR, and digital marketing.
3. Her involvement in rugby and website revamping for the rugby team showcases her transferable skills and passion for digital content creation outside of her professional roles.
Transcript
Could you walk me through your career path, starting with your experiences in college? Did you have any internships or jobs before your current role?
I came from an untraditional background into college. I always wanted to go to design school, as I've been heavily involved in the arts. However, the more practical side of me was unsure how that would pan out.
When I went to Northeastern in Boston, I chose to study marketing. There, I discovered a combined major with interactive media, which was awesome. I got to explore UX and UI, and learn all the Adobe software alongside my primary focus in marketing.
From there, my goal was to build up my resume. I didn't feel I had enough experience or legitimacy post-graduation. My first internship was with Liberty Mutual and State Street. I completed two six-month co-op programs there through Northeastern, handling everything from email marketing to events. It was a great opportunity to experience the corporate world at larger companies.
My teams were fantastic and gave me a lot of freedom to learn what I wanted. After graduation, I continued on my marketing path. I was a marketing specialist at Harvard Pilgrim Healthcare, an excellent company now known as Point 32 Health.
There, I participated in a rotational program where I worked with PR, events, marketing, and research. I primarily worked with the digital marketing team, managing web content for all our company's digital assets.
This experience led to my current role as digital media manager at M mss. With a team of four or five, we manage everything you see on mss.com. It's rewarding because our work is very tangible. That's my current career trajectory.
Outside of work, I was heavily involved in rugby. I helped revamp the rugby website and social content. I applied skills I learned from my corporate jobs and school to help these rugby teams. It was a great exchange of transferable skills.