A Day In The Life Of A Digital Media Manager At An Investment Management Company
A Digital Media Manager's day includes "30% routine work," such as managing a constant flow of international communications and minor web edits, but the majority focuses on large-scale digitization projects. This role involves modernizing traditionally analog systems, as exemplified by the launch of a new website for German institutions and consultants, showcasing the dynamic and project-driven nature of the position.
Project Management, Communication, Digital Transformation, International Business, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lisa Li
Digital Media Manager
Investment Management Company
Northeastern University, 2019
UCLA Anderson School of Management
Marketing
Finance (Banking, Fintech, Investing)
Communication and Marketing
LGBTQ
Video Highlights
1. The role involves a mix of routine tasks (e.g., checking emails and making minor web edits) and project-based work, with the latter comprising the majority of the job.
2. A significant aspect of the work is focused on digitizing and modernizing company operations, moving away from traditional methods like paper and PDFs towards a more web-based experience.
3. The work is diverse and dynamic. Projects vary frequently, offering opportunities to work on different initiatives. For example, the Digital Media Manager helped launch a new website for the company's German operations.
Transcript
What does a day in the life of a digital media manager look like?
I would say that at least 30% of my specific job involved routine work. We had to stand up every morning just to keep track of everything coming in, as our inbox was nonstop. This gives you an idea of how international the company was.
Once we finished our projects for, say, the US and Canada, overnight we would also have work come in from Japan and Germany, and that kind of thing. So, 30% was routine work, just catching up on any minor, very superficial web edits.
The majority of my work, however, involved our specific projects to digitize the company. In financial services, and also in my previous role in healthcare, the digital world was a bit more traditional and not as up-to-date.
One of our big pushes was to modernize everything, taking everything off paper and even off PDFs to make it all a web experience. These were brand new projects that were different every time, which was cool.
For example, I helped launch the German institutions and consultants website. That was one of my first projects, and I felt like I was thrown into it a bit. But it was awesome because I had a lot of control. I didn't do anything like that again for the rest of my time there, though. Every week and every month was different.